Rexona Fresh Lily Underarm Roll On Deodorant For Women Antiperspirant With Glycerine Removes Odour Keeps Skin Fresh Clean Alcohol Free 50 ml

Rexona Fresh Lily Underarm Roll On Deodorant For Women Antiperspirant With Glycerine Removes Odour Keeps Skin Fresh Clean Alcohol Free 50 ml

Key Features: - Fresh Lily fragrance - Antiperspirant properties - Contains glycerine for skin nourishment - Removes odour effectively - Alcohol-free formula

For whom: This Rexona Fresh Lily Underarm Roll On Deodorant is designed for women who want long-lasting protection against odour and wetness. The gentle formula is suitable for all skin types, including sensitive skin.

Pros: - Long-lasting protection - Fresh Lily scent - Alcohol-free formula - Contains glycerine for skin nourishment

Cons: - Some users may prefer a different fragrance - May leave white marks on clothing if not fully absorbed

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers long-lasting freshness and skin-friendly formula, aligning with Indian consumer preferences.	TOI, Livemint
Brand Strength	20	18	Rexona is a well-established brand with a loyal customer base in India.	Business Standard, Hindu
Category Momentum	20	15	Growing demand for women's deodorants in Indian market.	Mint, ET
Price Positioning	20	15	Competitively priced compared to similar products in the market.	Economic Times, Business Today
Competition	10	5	Facing strong competition from other established brands offering similar features in the Indian deodorant market.	Business Standard, TOI
Use-case Advantage	5	3	Effective in controlling sweat and odor, meeting the needs of Indian consumers in hot and humid climates.	Mint, ET
Final Market Score	100	76/100 (3.80/5)	Rexona Fresh Lily Roll On Deodorant scores well in the Indian market due to its brand strength, competitive pricing, and skin-friendly features.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—