Police Light Blue Deo for Men 200 ml

Police Light Blue Deo for Men 200 ml

About Product: This Police Light Blue Deo for Men is a refreshing and long-lasting deodorant that provides all-day protection against sweat and odor. It has a masculine and invigorating scent that will keep you feeling fresh and confident throughout the day.
Key Features: - Long-lasting formula - Masculine and invigorating scent - Provides all-day protection against sweat and odor - Convenient 200 ml size
For whom: This deodorant is specifically designed for men who lead an active lifestyle and need a product that can keep up with their busy schedule. It is perfect for everyday use and will help you stay fresh and dry no matter what the day brings.
Pros: - Long-lasting protection - Masculine scent - Convenient size
Cons: - Some users may find the scent too strong - May leave white marks on clothing

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with preferences of Indian male consumers.	Mint
Brand Strength	20	10	Police brand well-recognized among Indian consumers.	Brand Equity
Category Momentum	20	15	Strong growth in deodorant market in India.	Euromonitor
Price Positioning	20	10	Competitively priced for the Indian market.	Business Standard
Competition	10	8	Facing strong competition from established and new brands.	Livemint
Use-case Advantage	5	3	Offers long-lasting freshness suitable for Indian climate.	Hindu
Final Market Score	100	66/100 (3.30/5)	Police Light Blue Deo for Men 200 ml holds a strong position in the competitive Indian deodorant market.

Factor	Rating (out of 5)	Notes
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