Park Avenue Alter Ego Signature Deodorant For Men 150ml

Park Avenue Alter Ego Signature Deodorant For Men 150ml

Key Features: - Long-lasting fragrance - Controls body odour - Keeps you feeling fresh all day - Suitable for daily use
For whom: This deodorant is designed for men who want a signature scent that lasts all day and keeps them feeling confident and fresh. It is perfect for any occasion, whether it be work, a night out, or just everyday wear.
Pros: - Long-lasting fragrance that stays all day - Controls body odour effectively - Fresh and masculine scent - Easy to use spray bottle
Cons: - Some users may find the scent too strong - Can be pricey compared to other deodorants on the market

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers popular fragrances and long-lasting protection.	TOI, Livemint
Brand Strength	20	18	Park Avenue is a well-established brand in India.	Business Standard, Hindu
Category Momentum	20	15	Strong growth in deodorant market in India.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar deodorants.	ET, Hindu
Competition	10	10	Facing competition from other established deodorant brands.	Business Standard, Mint
Use-case Advantage	5	3	Suitable for daily use and active lifestyles.	TOI
Final Market Score	100	76/100 (3.80/5)	Well-positioned deodorant with strong brand and features.

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