OG BEAUTY Science 4 AHA BHA Underarm Roll On 2 Lactic 1 Salicylic 1 Mandelic Acid 1 Alpha Arbutin Lightens Dark Spots Evens Skin Tone Controls Odour Gentle Hydrating 50ml

OG BEAUTY Science 4 AHA BHA Underarm Roll On 2 Lactic 1 Salicylic 1 Mandelic Acid 1 Alpha Arbutin Lightens Dark Spots Evens Skin Tone Controls Odour Gentle Hydrating 50ml

OG BEAUTY Science 4 AHA BHA Underarm Roll On is a powerful and effective solution for lightening dark spots and evening out skin tone on the underarm area.

Key Features: - Contains 4 types of acids (Lactic, Salicylic, Mandelic, Alpha Arbutin) for maximum effectiveness - Controls odour and provides gentle hydration to the skin - Comes in a convenient 50ml roll-on packaging for easy application

For whom: This product is ideal for anyone looking to lighten dark spots and even out skin tone on their underarms. It is also suitable for those who struggle with odour control in this area.

Pros: - Contains a powerful blend of acids known for their skin-brightening properties - Hydrating formula helps to keep the skin on the underarms moisturized - Easy-to-use roll-on packaging makes application quick and convenient

Cons: - Some users may experience sensitivity to the acids, so a patch test is recommended before regular use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique combination of AHA, BHA, and skin-lightening agents meets consumer needs.	Vogue India
Brand Strength	20	10	Established brand with a focus on beauty and skincare solutions.	Brand Equity
Category Momentum	20	15	Growing demand for innovative underarm products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium underarm products.	Business Standard
Competition	10	6	Facing competition from established deodorant brands with similar claims.	Cosmopolitan India
Use-case Advantage	5	5	Addresses multiple underarm concerns in one product, appealing to busy consumers.	Femina
Final Market Score	100	66/100 (3.30/5)	Innovative underarm roll-on with unique ingredients positioned well in the market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—