NIVEA Women Dive Deodorant Roll On Whitening Smooth Skin For 48H Protection 50 Ml 1 Count

NIVEA Women Dive Deodorant Roll On Whitening Smooth Skin For 48H Protection 50 Ml 1 Count

This NIVEA Women Deodorant Roll On is specifically designed for women looking for a long-lasting solution for sweat and odor protection. The whitening formula helps to smooth skin while providing 48-hour protection against sweat and odor.

Key Features:
- Whitening formula for smoother skin
- 48-hour protection against sweat and odor
- Roll-on application for easy use
- Light and refreshing scent

For whom:
This deodorant roll-on is perfect for women who want to keep their underarms smooth, fresh, and protected throughout the day. It is ideal for everyday use and is suitable for all skin types.

Pros:
- Long-lasting protection
- Whitening formula for smoother skin
- Easy roll-on application
- Light and refreshing scent

Cons:
- Some users may prefer a stronger scent
- Whitening effect may take time to show results
- Packaging may be small for some users who prefer a larger size

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers 48H protection and skin whitening, aligning with market trends.	GfK
Brand Strength	20	18	NIVEA is a well-established and trusted brand in India.	Brandwatch
Category Momentum	20	15	Growing demand for whitening deodorants in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Euromonitor
Competition	10	8	Facing competition from other whitening deodorant brands in India.	Nielsen
Use-case Advantage	5	5	Addresses the need for long-lasting freshness and skin care.	Kantar
Final Market Score	100	76/100 (3.80/5)	NIVEA Women Dive Deodorant Roll On Whitening offers a competitive option in the growing Indian whitening deodorant market.

Factor	Rating (out of 5)	Notes
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