Nivea Whitening Smooth Skin Deodorant Roll On For Women 50Ml Pack Of 2 Fresh

Nivea Whitening Smooth Skin Deodorant Roll On For Women 50Ml Pack Of 2 Fresh

- Nivea Whitening Smooth Skin Deodorant Roll On for Women is specially formulated to provide long-lasting freshness and whitening benefits to the underarm area.

- Key Features include a gentle formula that effectively controls sweat and odor, while also helping to lighten and smoothen the skin.

- This product is suitable for women who are looking for a reliable deodorant that offers whitening properties as well as odor protection.

- Pros: Long-lasting freshness, gentle on the skin, helps lighten underarms. Cons: Some users may prefer a stronger scent or more powerful antiperspirant properties.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Whitening and smooth skin features align with current consumer preferences.	Vogue, Femina
Brand Strength	20	18	Nivea is a trusted brand with strong presence in India.	Brand Equity, Business Standard
Category Momentum	20	15	Deodorant market growing steadily in India.	Mint, ET
Price Positioning	20	10	Competitively priced for a pack of 2 in the Indian market.	Retail Today, Business Insider
Competition	10	0	Intense competition in the deodorant market with many players offering similar products.	Forbes, The Economic Times
Use-case Advantage	5	3	Offers freshness and whitening benefits in a convenient roll-on format.	Cosmopolitan
Final Market Score	100	66/100 (3.30/5)	Nivea Whitening Smooth Skin Deodorant Roll On has a strong market position in the Indian deodorant segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—