NIVEA Fresh Active Fragrance Spray Deodorant For Men 4 Count

NIVEA Fresh Active Fragrance Spray Deodorant For Men 4 Count

About Product: Experience long-lasting freshness with NIVEA Fresh Active Fragrance Spray Deodorant for Men. This deodorant is specially formulated to keep you feeling fresh and confident all day long.

Key Features: - Provides 48-hour effective protection against body odor - Features a refreshing and invigorating fragrance - Contains no alcohol, making it gentle on the skin - Quick-drying formula for easy application

For whom: This deodorant is ideal for men who lead an active lifestyle and want a reliable product that will keep them smelling great throughout the day.

Pros: - Long-lasting freshness - Alcohol-free formula - Easy to apply - Convenient pack of 4

Cons: - May not be as effective for heavy perspiration - Fragrance may be too strong for some users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with Indian consumer preferences for deodorants.	India Today, Business Standard
Brand Strength	20	18	NIVEA is a well-established and trusted brand in India.	Brand Equity, Forbes India
Category Momentum	20	15	Deodorant market growing steadily in India.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar deodorant products in India.	The Economic Times, Livemint
Competition	10	8	Facing strong competition from other popular deodorant brands in India.	Business Insider India, CNBC TV18
Use-case Advantage	5	5	Offers long-lasting freshness suitable for Indian climate.	Vogue India
Final Market Score	100	76/100 (3.80/5)	NIVEA Fresh Active Deodorant scores well in the competitive Indian market.

Factor	Rating (out of 5)	Notes
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