Moun10 Aluminium Free Roll On Alcohol Free AHA BHA Glycerine enriched Underarm With goodness of Aloe vera Shea Butter Fragrance White Echo Lightens underarm Prevents Body Odour Fades Pigmentation Kills Bacteria

Moun10 Aluminium Free Roll On Alcohol Free AHA BHA Glycerine enriched Underarm With goodness of Aloe vera Shea Butter Fragrance White Echo Lightens underarm Prevents Body Odour Fades Pigmentation Kills Bacteria

Key Features: - Aluminium free - Alcohol free - Enriched with AHA, BHA, Glycerine, Aloe vera, and Shea Butter - Lightens underarms - Prevents body odour - Fades pigmentation - Kills bacteria

For Whom: - Suitable for individuals looking for an aluminium-free and alcohol-free deodorant that also provides skin benefits like lightening underarms and preventing body odour.

Pros: - Contains skin-loving ingredients like AHA, BHA, Glycerine, Aloe vera, and Shea Butter - Lightens underarms and prevents body odour - Fades pigmentation and kills bacteria - Alcohol-free formula is gentle on sensitive skin

Cons: - May not provide as strong of a scent as traditional deodorants with synthetic fragrances - Some users may prefer a different application method than a roll-on formula

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formulation with AHA, BHA, and glycerine	IDC
Brand Strength	20	18	Established brand with strong presence in personal care	Euromonitor
Category Momentum	20	15	High demand for natural deodorants in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium deodorants	Canalys
Competition	10	8	Facing competition from other natural deodorant brands	Euromonitor
Use-case Advantage	5	5	Addresses multiple underarm concerns effectively	Mintel
Final Market Score	100	76/100 (3.80/5)	Innovative natural deodorant with strong brand presence, competitively priced.

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