Layer r Wottagirl Mystic Island Body Splash 135 ml Premium Long lasting Body Mist Spray for Women Breezy Tropical Fragrance Ideal for Everyday Use Non Irritating Refreshing

Layer r Wottagirl Mystic Island Body Splash 135 ml Premium Long lasting Body Mist Spray for Women Breezy Tropical Fragrance Ideal for Everyday Use Non Irritating Refreshing

Key Features: - Premium long-lasting body mist spray - Breezy tropical fragrance - Ideal for everyday use - Non-irritating - Refreshing

For whom: This body splash is perfect for women who enjoy tropical scents and want a refreshing scent for everyday use. It is ideal for those who prefer a non-irritating formula that provides long-lasting freshness.

Pros: - Long-lasting fragrance - Refreshing scent - Non-irritating formula - Ideal for everyday use

Cons: - The fragrance may not appeal to those who prefer floral or musky scents.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers long-lasting tropical fragrance suitable for daily use.	Vogue, Femina
Brand Strength	20	18	Wottagirl known for quality and innovation in fragrances.	TOI, Hindu
Category Momentum	20	15	Deodorants category growing rapidly in India.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the market.	IndiaToday, BusinessToday
Competition	10	10	Facing strong competition from established and emerging brands.	Outlook, BrandEquity
Use-case Advantage	5	3	Refreshing scent ideal for everyday wear in Indian climate.	Cosmopolitan
Final Market Score	100	76/100 (3.80/5)	Wottagirl Mystic Island Body Splash offers a refreshing tropical fragrance at a competitive price point in the growing Indian deodorants market.

Factor	Rating (out of 5)	Notes
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