L OREAL PARIS Fresh Magnesium Defence 48H Roll On Deodorant for Men 50ml

L OREAL PARIS Fresh Magnesium Defence 48H Roll On Deodorant for Men 50ml

- The L'Oreal Paris Fresh Magnesium Defence 48H Roll On Deodorant is a long-lasting deodorant specifically designed for men.

- Key Features include 48-hour protection against sweat and body odor, a fresh and invigorating scent, and a gentle roll-on application for easy use.

- This deodorant is perfect for active men who need a reliable and effective solution to stay fresh and dry throughout the day.

- Pros: Long-lasting protection, pleasant scent, easy application. Cons: Some may find the scent too strong for their liking.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers long-lasting freshness and magnesium protection	Hindustan Times, Vogue India
Brand Strength	20	18	L'Oreal Paris well-established and trusted brand in India	Brand Equity, Forbes India
Category Momentum	20	15	Deodorant market growing steadily in India	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in market	Business Standard, The Economic Times
Competition	10	8	Facing competition from established and emerging brands	India Retailing, Business Today
Use-case Advantage	5	5	Suits active men with long-lasting protection needs	GQ India, Men's Health India
Final Market Score	100	76/100 (3.80/5)	L'Oreal Paris Fresh Magnesium Defence 48H Roll On Deodorant for Men 50ml offers a strong value proposition in the competitive Indian deodorant market.

Factor	Rating (out of 5)	Notes
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