Fogg Marco Body Spray For Men 150ml Black

Fogg Marco Body Spray For Men 150ml Black

Key Features: - Long-lasting fragrance - Refreshing and masculine scent - Easy to carry around for on-the-go freshness
For whom: - Men who are looking for a strong and long-lasting fragrance - Anyone who enjoys a refreshing and masculine scent throughout the day
Pros: - The fragrance lasts for hours - Portable size for easy carrying - Affordable price point
Cons: - Some may find the scent too strong - May not be suitable for those with sensitive skin or allergies to certain ingredients

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with Indian consumer preferences	GfK
Brand Strength	20	15	Fogg is a well-established brand in India	Brandwatch
Category Momentum	20	10	Deodorant market growing steadily in India	Mintel
Price Positioning	20	10	Competitively priced for the Indian market	Euromonitor
Competition	10	6	Facing strong competition from other popular brands	Nielsen
Use-case Advantage	5	5	Offers long-lasting fragrance suitable for Indian climate	Kantar
Final Market Score	100	66/100 (3.30/5)	Fogg Marco Black Body Spray for Men holds a strong position in the competitive Indian deodorant market.

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