ENVY Gravity Deo 120ML Long Lasting Fragrance Deodorant for Men

ENVY Gravity Deo 120ML Long Lasting Fragrance Deodorant for Men

About Product: ENVY Gravity Deodorant for Men is a long-lasting fragrance body spray that provides all-day freshness and odor protection. This deodorant is designed specifically for men, with a masculine scent that will keep you feeling confident and invigorated throughout the day.

Key Features: - Long-lasting fragrance - Odor protection - Masculine scent - Convenient spray bottle for easy application

For whom: This deodorant is perfect for men who lead active lifestyles and need a reliable and effective odor protection solution. Whether you're hitting the gym, heading to work, or going out for the evening, ENVY Gravity Deodorant will keep you feeling fresh and smelling great.

Pros: - Long-lasting fragrance - Effective odor protection - Masculine scent - Easy to use spray bottle Cons: - Some users may prefer a different scent - Not suitable for individuals with sensitive skin or allergies to certain fragrances

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with preferences of Indian male consumers.	IMRB
Brand Strength	20	15	Strong brand recognition and loyalty among Indian consumers.	Brand Equity
Category Momentum	20	10	Growing demand for deodorants in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing strong competition from established and emerging brands.	Euromonitor
Use-case Advantage	5	5	Addresses specific needs like long-lasting fragrance for Indian men.	HUL
Final Market Score	100	66/100 (3.30/5)	Well-positioned deodorant with strong brand and feature fit in competitive Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—