ENVY Fiery Deodorant Spray 140ML Long Lasting Deo for Men

ENVY Fiery Deodorant Spray 140ML Long Lasting Deo for Men

Key Features: - Fiery and masculine scent - Long-lasting formula - Provides all-day freshness - Convenient spray bottle for easy application For whom: - Ideal for men who want a bold and confident scent - Perfect for individuals with an active lifestyle who need a deodorant that can keep up with them Pros: - Intense and long-lasting fragrance - Keeps you feeling fresh all day - Easy to use spray bottle for on-the-go application Cons: - Scent may be too strong for some individuals - May leave residue on clothing if overapplied

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with preferences of Indian consumers for long-lasting deodorants.	Mint
Brand Strength	20	18	Strong brand recognition and loyalty among Indian consumers.	Brand Equity
Category Momentum	20	15	Growing demand for deodorants in Indian market.	Euromonitor
Price Positioning	20	10	Competitively priced compared to similar deodorants in the market.	Retail360
Competition	10	0	Highly competitive market with many established players offering similar products.	Business Standard
Use-case Advantage	5	3	Addresses specific needs of Indian consumers for long-lasting freshness.	Hindu Business Line
Final Market Score	100	66/100 (3.30/5)	Strong brand and feature alignment drive competitive positioning in growing Indian deodorant market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—