Engage Urge Deodorant for Men 220ml Deo Body Spray

Engage Urge Deodorant for Men 220ml Deo Body Spray

Engage Urge Deodorant Spray is a high-quality body spray specifically designed for men. It offers a long-lasting protection against body odor, keeping you fresh and confident all day long.
Key Features: - Masculine fragrance that leaves a lasting impression - Effective protection against body odor - Easy-to-use spray bottle for convenient application - Dermatologically tested for safety
For whom: This deodorant spray is ideal for men of all ages who lead an active lifestyle and need reliable odor protection. Whether you're at work, hitting the gym, or going out with friends, Engage Urge Deodorant Spray will keep you smelling great.
Pros: - Long-lasting fragrance - Effective odor protection - Easy to carry around - Dermatologically tested - Suitable for daily use
Cons: - Some users may find the scent too strong - Not recommended for individuals with sensitive skin or allergies to fragrance components

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with preferences of Indian male consumers.	ET, Mint
Brand Strength	20	18	Engage is a well-established brand in the Indian market.	TOI, Hindu
Category Momentum	20	15	Growing demand for deodorants in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the market.	ET, Hindu
Competition	10	10	Facing moderate competition from other established brands.	Mint, ET
Use-case Advantage	5	3	Offers long-lasting fragrance suitable for daily use.	TOI
Final Market Score	100	76/100 (3.80/5)	Engage Urge Deodorant Spray for Men 220ml is well-positioned in the Indian market segment.

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