Engage Garden Mystique Deodorant for Women Spicy and Woody Skin Friendly Deo 150ml Body Spray

Engage Garden Mystique Deodorant for Women Spicy and Woody Skin Friendly Deo 150ml Body Spray

Key Features: - Engage Garden Mystique Deodorant for Women has a spicy and woody scent that lasts all day. - The deodorant is skin-friendly and will not irritate sensitive skin. - The 150ml body spray is easy to carry with you on-the-go. For whom: - This deodorant is perfect for women who love a spicy and woody scent that lasts all day. - It is ideal for those with sensitive skin who need a skin-friendly option. Pros: - Long-lasting scent that stays with you throughout the day. - Skin-friendly formula that is gentle on sensitive skin. - Convenient and portable size for easy carrying. Cons: - Some may find the spicy and woody scent too strong for their liking. - The size may be too small for those who use deodorant frequently.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Spicy and woody scent aligns with current consumer preferences	Vogue, Femina
Brand Strength	20	10	Engage is a well-established brand in India	Brand Equity, Business Standard
Category Momentum	20	15	Deodorants category growing rapidly in Indian market	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar offerings	Retail Today, India Retailing
Competition	10	6	Facing strong competition from established and new brands	Brand Monitor, Market Watch
Use-case Advantage	5	5	Skin-friendly formulation appeals to health-conscious consumers	Health Today
Final Market Score	100	66/100 (3.30/5)	Engage Garden Mystique Deodorant has a strong market position in the growing Indian deodorants segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—