Engage Floral Zest Deodorant for Women Citrus and Floral Skin Friendly Deo 150ml Body Spray

Engage Floral Zest Deodorant for Women Citrus and Floral Skin Friendly Deo 150ml Body Spray

About Product: Engage Floral Zest Citrus and Floral Deodorant for Women is a refreshing and long-lasting deodorant designed specifically for women. It combines the invigorating scents of citrus and floral notes to keep you feeling fresh all day long.
Key Features: - Long-lasting fragrance - Easy to use spray bottle - Citrus and floral scent - Provides all-day odor protection
For whom: This deodorant is perfect for women who are looking for a feminine and refreshing scent that will keep them feeling confident throughout the day. It is suitable for all skin types and can be used on a daily basis.
Pros: - Refreshing citrus and floral scent - Long-lasting odor protection - Convenient spray bottle for easy application - Suitable for all skin types
Cons: - Some users may prefer a different scent profile - May need to reapply after intense physical activity or in hot weather

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Citrus and floral fragrance is popular among Indian women	Frost & Sullivan
Brand Strength	20	18	Engage is a well-known brand in the Indian deodorant market	Brand Equity
Category Momentum	20	15	Deodorant category growing rapidly in India	Mintel
Price Positioning	20	10	Competitively priced compared to similar deodorants in the market	AC Nielsen
Competition	10	0	Intense competition from other established deodorant brands	Kantar
Use-case Advantage	5	3	Long-lasting fragrance suitable for daily wear	Euromonitor
Final Market Score	100	66/100 (3.30/5)	Engage Floral Zest Deodorant holds strong in a competitive market segment.

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