Dot Key Watermelon Cooling Underarm Roll On Odour Sweat Controls 4 AHA BHA Fresh Aqua Fragrance Gently Exfoliates Smooths Skin For Men Women 50ml

Dot Key Watermelon Cooling Underarm Roll On Odour Sweat Controls 4 AHA BHA Fresh Aqua Fragrance Gently Exfoliates Smooths Skin For Men Women 50ml

About Product: Dot Key Watermelon Cooling Underarm Roll-On Deodorant is a unique solution for controlling odor and sweat while also providing exfoliation and smoothing benefits for your underarm skin. The refreshing Fresh Aqua fragrance adds a pleasant touch to your daily routine.

Key Features: - Contains AHA and BHA for gentle exfoliation - Controls odor and sweat effectively - Smoothes and softens underarm skin - Features a cooling watermelon scent - Convenient roll-on applicator for easy use

For whom: This deodorant is suitable for anyone looking to combat odor and sweat while also improving the texture of their underarm skin. It is particularly beneficial for those with sensitive skin who may benefit from the gentle exfoliation provided by AHA and BHA.

Pros: - Effective in controlling odor and sweat - Provides exfoliation for smoother skin - Refreshing watermelon scent - Convenient roll-on application

Cons: - May not be suitable for those with very sensitive skin - Some users may prefer a different fragrance option

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Unique formulation with AHA and BHA for skin exfoliation sets it apart.	Euromonitor
Brand Strength	20	10	Established brand with loyal customer base in the deodorant segment.	Kantar
Category Momentum	20	15	Growing demand for innovative deodorant formats in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium deodorant offerings.	GfK
Competition	10	10	Facing strong competition from established and emerging deodorant brands in the Indian market.	IRI
Use-case Advantage	5	3	Offers dual benefits of odor control and skin smoothening, appealing to health-conscious consumers.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Innovative formulation and competitive pricing position it well in the Indian deodorant market.

Factor	Rating (out of 5)	Notes
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