DENVER Hamilton Imperial Deo 165ML Long Lasting Deo Spray from Men

DENVER Hamilton Imperial Deo 165ML Long Lasting Deo Spray from Men

Key Features: - Contains a long-lasting formula that keeps you smelling fresh all day - Masculine fragrance with notes of bergamot, cedarwood, and musk - Alcohol-free formula that is gentle on the skin - Convenient spray bottle for easy application

For whom: This deodorant is perfect for men who are looking for a long-lasting and refreshing fragrance to keep them smelling great throughout the day.

Pros: - Long-lasting formula means you only need to apply once a day - Masculine fragrance that is not overpowering - Alcohol-free formula is gentle on the skin - Easy to use spray bottle for convenient application

Cons: - Some users may prefer a stronger fragrance - Not suitable for those with sensitive skin due to the presence of fragrance

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with preferences of Indian male consumers.	TOI, Livemint
Brand Strength	20	15	Denver is a well-established brand in the Indian market.	Business Standard, Hindu
Category Momentum	20	10	Strong growth in deodorant market in India.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar deodorants in India.	ET, Business Today
Competition	10	6	Facing strong competition from other popular deodorant brands in India.	TOI, Business Standard
Use-case Advantage	5	5	Addresses long-lasting freshness need of Indian men.	Hindu
Final Market Score	100	66/100 (3.30/5)	Denver Hamilton Imperial Deodorant is well-positioned in the competitive Indian deodorant market.

Factor	Rating (out of 5)	Notes
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