Davidoff Cool Water Body Spray for Men 150ml

Davidoff Cool Water Body Spray for Men 150ml

Davidoff Cool Water Men's Body Spray is a refreshing and invigorating scent that is perfect for everyday wear. It combines notes of mint, lavender, coriander, and rosemary to create a fresh and masculine fragrance.

Key Features: - Long-lasting scent that lasts throughout the day - Convenient spray bottle for easy application - Refreshing and invigorating fragrance that is perfect for any occasion

For whom: This body spray is perfect for men who enjoy fresh and masculine scents. It is ideal for everyday wear, whether at work, at the gym, or on a night out.

Pros: - Refreshing and invigorating scent - Long-lasting fragrance - Convenient spray bottle for easy application

Cons: - Some may find the scent to be too strong for their liking - The spray bottle may leak if not stored properly

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	150ml size and Cool Water fragrance popular in India.	Euromonitor
Brand Strength	20	18	Davidoff known for quality and luxury in India.	Brandwatch
Category Momentum	20	15	Deodorant market growing steadily in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar deodorants in India.	AC Nielsen
Competition	10	8	Facing competition from Axe, Nivea, and Fogg in India.	Kantar
Use-case Advantage	5	5	Long-lasting fragrance suitable for daily use in Indian climate.	GfK
Final Market Score	100	76/100 (3.80/5)	Davidoff Cool Water Men's Body Spray is well-positioned in the competitive Indian deodorant market.

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