DAVID BECKHAM Homme New Deodorant Spray For Men 150 ml

DAVID BECKHAM Homme New Deodorant Spray For Men 150 ml

This deodorant spray by DAVID BECKHAM is specially formulated for men who want to stay fresh and confident all day long. The new formula provides long-lasting protection against sweat and odor without leaving any residue on your skin.

Key Features:
- Fresh and masculine scent
- Long-lasting protection against sweat and odor
- Quick-drying formula

For whom:
This deodorant spray is perfect for men who lead an active lifestyle and need a reliable product to keep them feeling fresh and dry throughout the day.

Pros:
- Great scent that is not overpowering
- Effective at preventing sweat and odor
- Easy to use spray bottle

Cons:
- Some users may find the scent too subtle
- May need to reapply after intense physical activity

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	New formula likely to appeal to Indian consumers seeking modern deodorant options	Vogue, GQ
Brand Strength	20	18	David Beckham brand well-recognized and trusted by Indian consumers	Brand Equity, Forbes
Category Momentum	20	15	Deodorants category growing rapidly in Indian market	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar deodorants in Indian market	Business Today, CNBC
Competition	10	8	Facing strong competition from established and emerging deodorant brands in India	Hindu Business Line, Livemint
Use-case Advantage	5	5	Offers long-lasting fragrance suitable for Indian climate and lifestyle	India Today
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit, but faces competitive market in India

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—