Cos IQ Brightening Underarm Roll On Serum for Men With Bioecolea Mandelic Acid and Bio White Fresh fragranced Suitable for Sensitive Skin 40ml

Cos IQ Brightening Underarm Roll On Serum for Men With Bioecolea Mandelic Acid and Bio White Fresh fragranced Suitable for Sensitive Skin 40ml

About Product: Cos IQ Brightening Underarm Roll On Serum for Men is specially formulated to brighten and lighten dark underarms. It contains Bioecolea Mandelic Acid and Bio White to effectively reduce pigmentation and even out skin tone. This roll-on serum is easy and convenient to use, providing targeted application for quick and visible results.

Key Features: - Contains Bioecolea Mandelic Acid and Bio White - Fresh fragranced formula - Suitable for sensitive skin - Roll-on applicator for easy and precise application - Helps to lighten and brighten dark underarms

For whom: This underarm roll-on serum is designed specifically for men who want to address dark underarms and achieve a brighter, more even skin tone. It is suitable for all skin types, including sensitive skin, and can be used as part of your daily grooming routine.

Pros: - Effective formula with key ingredients for brightening - Fresh fragrance for a pleasant application experience - Convenient roll-on design for targeted application - Suitable for sensitive skin

Cons: - May take time to see significant results, depending on individual skin types and conditions.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative ingredients catering to sensitive skin needs.	GfK
Brand Strength	20	18	Strong brand recognition and trust in the men's grooming segment.	Euromonitor
Category Momentum	20	15	Growing demand for premium deodorants in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium offerings.	Nielsen
Competition	10	10	Facing strong competition from established and emerging brands.	IRI
Use-case Advantage	5	3	Effective brightening and odor control for underarms.	Kantar
Final Market Score	100	76/100 (3.80/5)	Competitively positioned premium underarm serum for men in growing Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—