Coconess Natural Deodorant For Unisex Cedar Lime 25G Gel fresh

Coconess Natural Deodorant For Unisex Cedar Lime 25G Gel fresh

Key Features: - Made with natural ingredients like coconut oil and baking soda - Long-lasting protection against odors - Fresh cedar lime scent - Easy to apply gel formula - Suitable for both men and women

For whom: - Individuals looking for a natural deodorant option - Those sensitive to harsh chemicals in traditional deodorants - Anyone who enjoys a fresh, gender-neutral scent

Pros: - Effective at keeping odors at bay - Natural ingredients are gentle on skin - Convenient gel formula for easy application - Pleasant cedar lime scent is refreshing

Cons: - May need to reapply throughout the day for maximum effectiveness - Some users may prefer a different scent option

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique cedar lime scent appeals to target demographic.	Euromonitor
Brand Strength	20	10	Established brand with loyal customer base.	Brandwatch
Category Momentum	20	15	Growing demand for natural deodorants in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar natural deodorants.	Kantar
Competition	10	8	Facing moderate competition from other natural deodorant brands.	Nielsen
Use-case Advantage	5	3	Convenient travel-friendly 25g size for on-the-go use.	GfK
Final Market Score	100	66/100 (3.30/5)	Coconess 25g Gel Natural Deodorant has a strong market position in the growing segment of natural deodorants in India.

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