Chemist at Play UnderArm Roll On Deodorant with 5 AHA Lactic Acid 1 Mandelic Acid Prevents Body Odour Brightens Skin Exfoliates Underarm Woody Musk Fragrance 40ml Pack of 3

Chemist at Play UnderArm Roll On Deodorant with 5 AHA Lactic Acid 1 Mandelic Acid Prevents Body Odour Brightens Skin Exfoliates Underarm Woody Musk Fragrance 40ml Pack of 3

Key Features: - Contains 5% AHA Lactic Acid and 1% Mandelic Acid for effective exfoliation and brightening of underarms - Prevents body odor and keeps you feeling fresh throughout the day - Infused with a woody musk fragrance for a pleasant scent - Comes in a pack of 3 for long-lasting use

For whom: This underarm roll-on deodorant is suitable for anyone looking to prevent body odor, brighten their underarms, and exfoliate their skin effectively.

Pros: - Effective in preventing body odor - Brightens and smoothens underarm skin - Long-lasting fragrance - Convenient roll-on application

Cons: - May not be suitable for individuals with sensitive skin - Some users may prefer a different fragrance

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Unique combination of AHA acids for skin benefits.	Vogue India
Brand Strength	20	10	Established brand with loyal customer base.	Brand Equity
Category Momentum	20	15	Deodorant category growing rapidly in India.	Mintel
Price Positioning	20	8	Competitively priced for a pack of 3 deodorants.	Retail Today
Competition	10	10	Facing competition from similar premium deodorant brands.	Business Standard
Use-case Advantage	5	5	Addresses multiple needs - odour, skin brightening, exfoliation.	India Retailing
Final Market Score	100	66/100 (3.30/5)	Innovative deodorant with skin benefits, competitively priced, facing strong competition.

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