Chemist at Play UnderArm Roll On Deodorant with 5 AHA Lactic Acid 1 Mandelic Acid Prevents Body Odour Brightens Skin Exfoliates Underarm Royal Oudh Fragrance 40ml Pack of 3

Chemist at Play UnderArm Roll On Deodorant with 5 AHA Lactic Acid 1 Mandelic Acid Prevents Body Odour Brightens Skin Exfoliates Underarm Royal Oudh Fragrance 40ml Pack of 3

Key Features: - Contains 5% AHA Lactic Acid and 1% Mandelic Acid for effective exfoliation - Prevents body odour for long-lasting freshness - Brightens skin for a radiant underarm appearance - Royal Oudh fragrance for a luxurious scent

For whom: This underarm roll-on deodorant is suitable for individuals looking to control body odour, exfoliate their underarms, and achieve a brighter skin tone. The luxurious fragrance adds a touch of sophistication to daily grooming routines.

Pros: - Effective exfoliation with AHA Lactic Acid and Mandelic Acid - Long-lasting odour protection - Skin-brightening benefits - Luxurious fragrance for a sophisticated touch

Cons: - May not be suitable for individuals with sensitive skin - Scent may be too strong for those who prefer subtle fragrances

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique blend of AHA and Mandelic Acid with skin benefits stands out in the market.	Vogue India
Brand Strength	20	18	Strong brand reputation and customer loyalty in the deodorant market.	Brand Equity
Category Momentum	20	15	Growing demand for innovative deodorants in Indian market.	Mintel
Price Positioning	20	10	Premium pricing may limit mass market penetration in price-sensitive India.	The Economic Times
Competition	10	8	Facing competition from established deodorant brands offering similar benefits.	Business Standard
Use-case Advantage	5	5	Addresses multiple consumer needs - odor control, skin brightening, and exfoliation.	Femina
Final Market Score	100	76/100 (3.80/5)	Innovative formulation and brand strength position this deodorant well in the Indian market.

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