Blue Lady In Blue Rasasi Fresh Spray Deodorant For Women 200Ml 1 Count

Blue Lady In Blue Rasasi Fresh Spray Deodorant For Women 200Ml 1 Count

Key Features: - Long-lasting freshness - Floral and fruity fragrance - Alcohol-free formula - Suitable for all skin types

For whom: This deodorant is perfect for women who enjoy floral and fruity scents and want a long-lasting freshness throughout the day. It is also ideal for those with sensitive skin as it is alcohol-free.

Pros: - The fragrance is light and refreshing - Does not leave any sticky residue - Suitable for everyday use - Affordable price point

Cons: - Some may find the scent to be too strong - May need reapplication throughout the day for those with active lifestyles

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with Indian consumer preferences	BusinessToday, Outlook
Brand Strength	20	10	Rasasi well-known for quality and variety	TOI, Hindu
Category Momentum	20	15	Deodorant market growing rapidly in India	Mint, ET
Price Positioning	20	10	Competitively priced for the value offered	BusinessLine, Livemint
Competition	10	6	Facing strong competition from established brands	BrandEquity, Retail4Growth
Use-case Advantage	5	5	Addresses specific needs of Indian women	Vogue, Femina
Final Market Score	100	66/100 (3.30/5)	Rasasi Blue Lady Fresh Deodorant holds strong in competitive Indian market

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
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Performance in Climate	0.0	—