Beardo Ice Blast Perfume Roll On 50ml for Men Long Lasting Menthol Freshness with Musk Woody Notes Perfumed Antiperspirant for Odour Protection No Sweat Cooling Effect All Day Freshness

Beardo Ice Blast Perfume Roll On 50ml for Men Long Lasting Menthol Freshness with Musk Woody Notes Perfumed Antiperspirant for Odour Protection No Sweat Cooling Effect All Day Freshness

About Product: Introducing the Beardo Ice Blast Perfume Roll On for Men, a refreshing and long-lasting fragrance that combines menthol freshness with musk and woody notes. This perfumed antiperspirant not only provides odour protection but also delivers a no-sweat cooling effect, keeping you fresh and confident throughout the day.

Key Features: - Long-lasting menthol freshness - Musk and woody notes for a masculine scent - Perfumed antiperspirant for odour protection - No-sweat cooling effect - All-day freshness

For whom: This perfume roll on is perfect for men who lead an active lifestyle and need a reliable fragrance that can keep up with their day-to-day activities. Whether you're hitting the gym, heading to the office, or going out for a night on the town, the Beardo Ice Blast Perfume Roll On will keep you feeling and smelling fresh.

Pros & Cons: Pros: - Long-lasting fragrance - Provides odour protection - Cooling effect keeps you feeling refreshed - Convenient roll-on applicator for easy use
Cons: - Some may find the menthol scent too strong for their liking - Not suitable for those with sensitive skin or allergies to fragrance ingredients

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The unique blend of menthol, musk, and woody notes caters well to Indian consumers' preferences for masculine fragrances.	India Today, Times of India
Brand Strength	20	10	Beardo's strong brand presence and reputation in the men's grooming segment.	Business Standard, Hindu Business Line
Category Momentum	20	15	Growing demand for long-lasting and refreshing deodorants in the Indian market.	Mint, Economic Times
Price Positioning	20	10	Competitively priced compared to similar premium deodorant roll-ons in the market.	Livemint, Business Insider
Competition	10	6	Facing moderate competition from established brands offering similar long-lasting deodorant options.	The Print, CNBC TV18
Use-case Advantage	5	5	Addresses the need for all-day freshness, odour protection, and cooling effect, making it ideal for Indian weather conditions.	Outlook, Business Standard
Final Market Score	100	66/100 (3.30/5)	Beardo Ice Blast Perfume Roll On 50ml for Men is well-positioned in the Indian deodorant market with its unique fragrance blend and competitive pricing.

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