Be Bodywise Female 4 Aha Bha Underarm Roll On Pack Of 2 With Flora Watermelon Fragrance Masks Body Odour Reduces Underarm Discoloration Gives Long Lasting Fragrance Aluminum Free 100Ml

Be Bodywise Female 4 Aha Bha Underarm Roll On Pack Of 2 With Flora Watermelon Fragrance Masks Body Odour Reduces Underarm Discoloration Gives Long Lasting Fragrance Aluminum Free 100Ml

About Product: Be Bodywise Female AHA BHA Underarm Roll-On is specifically designed to tackle body odor and reduce underarm discoloration. The pack of 2 ensures you always have a backup and the Flora Watermelon fragrance leaves you smelling fresh all day.

Key Features: - Masks body odor effectively - Contains AHA and BHA for gentle exfoliation - Reduces underarm discoloration over time - Long-lasting scent to keep you feeling confident - Aluminum-free formula is safe for everyday use

For whom: This product is perfect for women looking for a reliable underarm roll-on that not only fights odor but also helps improve the appearance of their underarms. The gentle formula is suitable for all skin types.

Pros: - Effective in masking body odor - Helps reduce underarm discoloration - Long-lasting fragrance - Aluminum-free - Gentle on the skin

Cons: - Some users may prefer a different scent - Packaging could be more eco-friendly

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique formulation with AHA BHA for effective odor control and skin brightening.	Cosmetics Business
Brand Strength	20	15	Established brand with a loyal customer base in the deodorant category.	Brand Equity
Category Momentum	20	10	Growing demand for innovative deodorant solutions in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium deodorant offerings in India.	Retail Gazette
Competition	10	6	Facing competition from established deodorant brands offering similar benefits.	Euromonitor
Use-case Advantage	5	5	Addresses specific concerns like underarm discoloration, appealing to target consumers.	Vogue
Final Market Score	100	66/100 (3.30/5)	Innovative deodorant with unique features and competitive pricing, well-positioned in the Indian market.

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