Axe Signature Collection Black Series For Men Deodorant MYSTERIOUS Body Spray Perfume Deo 122ml

Axe Signature Collection Black Series For Men Deodorant MYSTERIOUS Body Spray Perfume Deo 122ml

Key Features: - Long-lasting fragrance - Refreshing and masculine scent - Convenient spray bottle for easy application For whom: - Men who want to feel confident and fresh all day - Those looking for a signature scent that sets them apart Pros: - The mysterious scent is unique and alluring - The long-lasting formula keeps you smelling great for hours - The spray bottle makes it easy to freshen up on the go Cons: - Some may find the scent too strong for their liking - The price may be higher than some other deodorants on the market

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with preferences of Indian consumers.	Hindu Business Line, India Retailing
Brand Strength	20	18	Axe is a well-established brand in the Indian market.	ET Brand Equity, Brand Finance
Category Momentum	20	15	Strong growth in deodorant market in India.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Today, Financial Express
Competition	10	10	Facing strong competition from other popular deodorant brands.	Livemint, The Economic Times
Use-case Advantage	5	3	Offers long-lasting fragrance suitable for Indian climate.	India Today
Final Market Score	100	76/100 (3.80/5)	Axe Signature Collection Black Series Deodorant is well-positioned in the competitive Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—