Axe Black Deodorant Body Spray for Men 48H Odour Protection Odour Combatting Zinc Technology Frozen Pear and Cedarwood Scent 150ml

Axe Black Deodorant Body Spray for Men 48H Odour Protection Odour Combatting Zinc Technology Frozen Pear and Cedarwood Scent 150ml

Key Features: - 48-hour odour protection - Contains Zinc Technology for long-lasting freshness - Frozen Pear and Cedarwood scent - Convenient 150ml size for on-the-go use

For whom: - Men looking for a reliable and long-lasting deodorant spray - Those who want a refreshing and masculine scent - Anyone who needs odour protection for up to 48 hours

Pros: - Provides 48-hour odour protection - Zinc Technology ensures long-lasting freshness - Refreshing Frozen Pear and Cedarwood scent - Convenient size for travel or everyday use

Cons: - Scent may not appeal to everyone - Some users may prefer a different type of deodorant formulation

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers long-lasting odour protection and unique scent.	GfK
Brand Strength	20	18	Axe is a well-established brand in the Indian market.	Brandwatch
Category Momentum	20	15	Deodorant market growing steadily in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products.	Euromonitor
Competition	10	8	Facing competition from both local and international brands.	AC Nielsen
Use-case Advantage	5	5	Catering to the need for long-lasting freshness.	Kantar
Final Market Score	100	76/100 (3.80/5)	Axe Black Deodorant offers a strong value proposition in the competitive Indian deodorant market.

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