Amocare Intimate Deo Serum for Women for All Day Freshness Sweat Odour Prevention for Your Underarms Private Parts Non Sticky Formula Natural Actives Pleasing Fragrance 50 ml

Amocare Intimate Deo Serum for Women for All Day Freshness Sweat Odour Prevention for Your Underarms Private Parts Non Sticky Formula Natural Actives Pleasing Fragrance 50 ml

Key Features: - Provides all day freshness and odor prevention for underarms and private areas - Non-sticky formula that absorbs quickly into the skin - Enriched with natural actives to combat odor-causing bacteria - Pleasant fragrance that leaves you feeling confident and refreshed
For whom: - Women looking for a gentle and effective solution for intimate odor - Those with sensitive skin who want a product free from harsh chemicals - Anyone who wants to feel fresh and confident all day long
Pros: - Long-lasting odor protection - Non-sticky formula that is comfortable to wear - Natural ingredients that are gentle on the skin - Pleasant fragrance that lasts all day
Cons: - May not be as effective for severe body odor issues - Some users may prefer a stronger scent

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique formulation with natural actives for effective odor prevention.	CosmeticsDesign
Brand Strength	20	18	Established brand with a loyal customer base.	Brand Equity
Category Momentum	20	15	Growing demand for intimate care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	0	Intense competition from established and new players in the deodorant market.	Euromonitor
Use-case Advantage	5	3	Addresses a specific need for long-lasting freshness in sensitive areas.	Vogue
Final Market Score	100	66/100 (3.30/5)	Amocare Intimate Deodorizing Serum offers a promising blend of effectiveness, affordability, and innovation in the Indian deodorant market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—