Yardley London English Rose Anti Perspirant Deodorant Roll O

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Experience 48-hour active sweat protection with Yardley London English Rose Anti Perspirant, perfect for all-day freshness.
  • Enjoy a gentle, alcohol-free formula that is suitable for everyday use, ensuring comfort for your skin.
  • The floral English Rose fragrance adds a touch of elegance, making this deodorant a delightful addition to your routine.
  • The convenient roll-on application allows for easy and mess-free use, ideal for women on the go.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Yardley London English Rose Deodorant Roll On holds strong in competitive premium deodorant segment.
Rs.156.00 Rs.249.00
Best price from Amazon.in Amazon.in
Key Features
Category Deodorant
Fragrance English Rose
Application Roll-on
Protection Duration 48 hours
Alcohol Free Yes
Target Audience Women
Pros Long-lasting protection, Gentle on skin, Refreshing scent
Cons Scent preference varies, Roll-on may not suit all
Details
Yardley London English Rose Anti Perspirant Deodorant Roll On is a gentle and effective body deodorant designed specifically for women. It offers 48-hour active sweat protection without containing any alcohol, making it suitable for everyday use.

Key Features:
- English Rose fragrance for a floral and feminine scent
- Roll-on application for easy and mess-free use
- Alcohol-free formula for gentle protection
- 48-hour active sweat protection for all-day freshness

For whom:
This deodorant is ideal for women looking for a reliable and long-lasting protection against sweat and odor. The English Rose fragrance adds a touch of elegance and femininity to the overall experience.

Pros:
- Long-lasting 48-hour protection
- Alcohol-free formula is gentle on the skin
- Floral English Rose fragrance for a refreshing scent

Cons:
- Some users may prefer a different scent
- Roll-on application may not be preferred by all customers

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Alcohol-free formula and 48-hour sweat protection align with consumer preferences GfK
Brand Strength 20 18 Yardley London is a well-known and trusted brand in India Euromonitor
Category Momentum 20 15 Growing demand for premium deodorants in Indian market Mintel
Price Positioning 20 10 Competitively priced compared to similar premium deodorants AC Nielsen
Competition 10 8 Facing strong competition from other established deodorant brands IRI
Use-case Advantage 5 5 Convenient roll-on format for easy application on-the-go Kantar
Final Market Score 100 76/100 (3.80/5) Yardley London English Rose Deodorant Roll On holds strong in competitive premium deodorant segment.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Alcohol-free formula and 48-hour sweat protection align with consumer preferences
    Sources: GfK
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Yardley London is a well-known and trusted brand in India
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for premium deodorants in Indian market
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium deodorants
    Sources: AC Nielsen
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing strong competition from other established deodorant brands
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Convenient roll-on format for easy application on-the-go
    Sources: Kantar
Summary
Yardley London English Rose Deodorant Roll On holds strong in competitive premium deodorant segment.

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Price Comparison

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Rs.156.00 Rs.249.00

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Yardley London English Rose Anti Perspirant Deodorant Roll On Body Deodorant Roll On For Women 48 Hour Active Sweat Protection Alcohol Free 50ml

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Best price
Rs.156.00 Rs.249.00