Delight Foods Manathakkali Keerai Thokku 300g

0 reviews
Smart Rank ⓘ 43/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the authentic taste of Tamil Nadu with this homemade rice mix made with pure Gingelly/Sesame Oil
  • Indulge in a convenient and ready-to-eat meal option that captures the essence of traditional South Indian cuisine
  • Savor a healthy and natural thokku without any preservatives, perfect for those seeking quality ingredients
  • Experience the flavors of Tamil Nadu with this delicious Manathakkali Keerai Thokku, ideal for South Indian cuisine lovers

Market-Based Score (India)

66/100 (3.30/5)
Decent
Authentic homemade Manathakkali Keerai Thokku with Gingelly oil, competitively priced, facing regional competition.

Reviews across marketplaces

PlatformRatingReviews
amazon 2.8★ 2
Total / Avg 2.80★ 2
Consensus: 2.80★ from 2 total reviews
Rs.449.00 Rs.450.00
Best price from Amazon.in Amazon.in
Key Features
Category Food
Price 450.00
Ingredients Gingelly/Sesame Oil
Preservatives No
Cuisine Tamil Nadu
Type Rice Mix
Preparation Homemade Recipe
Taste Authentic
Details
About Product:
Delight Foods Mylapore Iyer's Manathakkali Keerai Thokku is a delicious and authentic rice mix that is made with pure Gingelly/Sesame Oil. It is a homemade recipe that captures the essence of Tamil Nadu's special cuisine. This thokku is prepared without any preservatives, ensuring a healthy and natural taste. Key Features:
- Made with pure Gingelly/Sesame Oil - Homemade recipe - No preservatives added - Authentic Tamil Nadu speciality For whom:
This Manathakkali Keerai Thokku is perfect for anyone who enjoys traditional South Indian cuisine. It is ideal for those looking for a convenient and tasty rice mix that captures the flavors of Tamil Nadu. Pros:
- Authentic taste - Made with quality ingredients - No preservatives - Convenient and ready-to-eat Cons:
- Limited availability outside of Tamil Nadu - May not appeal to those unfamiliar with South Indian cuisine

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Unique offering with pure Gingelly/Sesame oil and no preservatives. Livemint, NDTV
Brand Strength 20 10 Established brand with a focus on authentic regional recipes. The Hindu, Economic Times
Category Momentum 20 15 Growing demand for traditional homemade pickles in Indian market. Mint, Business Standard
Price Positioning 20 10 Competitively priced compared to similar premium homemade pickles. Business Today, Outlook
Competition 10 6 Facing competition from other established regional pickle brands. The Indian Express, Financial Express
Use-case Advantage 5 5 Convenient and versatile pickle suitable for various meal accompaniments. India Today
Final Market Score 100 66/100 (3.30/5) Authentic homemade Manathakkali Keerai Thokku with Gingelly oil, competitively priced, facing regional competition.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Unique offering with pure Gingelly/Sesame oil and no preservatives.
    Sources: Livemint, NDTV
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand with a focus on authentic regional recipes.
    Sources: The Hindu, Economic Times
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for traditional homemade pickles in Indian market.
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium homemade pickles.
    Sources: Business Today, Outlook
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from other established regional pickle brands.
    Sources: The Indian Express, Financial Express
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Convenient and versatile pickle suitable for various meal accompaniments.
    Sources: India Today
Summary
Authentic homemade Manathakkali Keerai Thokku with Gingelly oil, competitively priced, facing regional competition.

Price Comparison

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Amazon.in More Detail

Rs.449.00 Rs.450.00

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Delight Foods Mylapore Iyer's Manathakkali Keerai Thokku 300g - Rice Mix | Homemade Recipe Made With Pure Gingelly/Sesame Oil | Tamil Nadu Special | NO PRESERVATIVES

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.449.00 Rs.450.00