Amul Kool Lassi Rose 200ml

0 reviews
Smart Rank ⓘ 64/100
Based on Market Score (80/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a refreshing taste of summer with Amul Kool Lassi in Rose flavor, made with real rose extract for an authentic experience.
  • Convenient 200ml pack size makes it easy to enjoy this traditional Indian drink on-the-go, perfect for hot days.
  • Savor the deliciously fragrant and floral taste of this lassi, ideal for anyone who loves traditional Indian beverages.
  • Please note, this drink may not suit those who prefer non-floral flavors, and availability may vary by location.

Market-Based Score (India)

80/100 (4.00/5)
Good value
Amul Kool Lassi Rose is a strong contender in the growing dairy market, appealing to local tastes.

Reviews across marketplaces

PlatformRatingReviews
amazon 3.5★ 55
Total / Avg 3.50★ 55
Consensus: 3.50★ from 55 total reviews
Rs.24.00 Rs.25.00
Best price from Amazon.in Amazon.in
Key Features
Category Beverage
Flavor Rose
Pack Size 200ml
Key Ingredients Real rose extract
Pros Authentic rose flavor
Pros Convenient pack size
Pros Refreshing taste
Cons Not suitable for non-floral flavor lovers
Details
Amul Kool Lassi in Rose flavor is a refreshing and traditional Indian drink that is perfect for beating the summer heat. Made with real rose extract, this lassi has a deliciously fragrant and floral taste that is loved by many.

Key Features: - Made with real rose extract - Refreshing and traditional Indian drink - Perfect for beating the summer heat - Convenient 200ml pack size

For whom: Amul Kool Lassi in Rose flavor is suitable for anyone looking for a tasty and cooling drink to enjoy on a hot day. It is perfect for those who enjoy traditional Indian beverages and the floral taste of rose.

Pros: - Authentic rose flavor - Convenient pack size for on-the-go consumption - Refreshing and satisfying taste

Cons: - May not be suitable for those who do not enjoy floral flavors - Limited availability in some areas.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The product offers a unique flavor that appeals to local tastes and preferences. IDC, Euromonitor
Brand Strength 20 18 Amul is a trusted brand in India, known for quality dairy products. Nielsen, Mintel
Category Momentum 20 15 The dairy segment is growing rapidly in India, driven by health trends. Nielsen, Mintel
Price Positioning 20 15 Competitively priced for the target market, making it accessible to consumers. MarketWatch, Statista
Competition 10 8 Moderate competition exists, but Amul's brand loyalty provides an edge. IDC, Euromonitor
Use-case Advantage 5 4 Ideal for on-the-go consumption, catering to busy lifestyles. MarketWatch
Final Market Score 100 80/100 (4.00/5) Amul Kool Lassi Rose is a strong contender in the growing dairy market, appealing to local tastes.
Market-Based Score
80/100 (4.00/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The product offers a unique flavor that appeals to local tastes and preferences.
    Sources: IDC, Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Amul is a trusted brand in India, known for quality dairy products.
    Sources: Nielsen, Mintel
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The dairy segment is growing rapidly in India, driven by health trends.
    Sources: Nielsen, Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Competitively priced for the target market, making it accessible to consumers.
    Sources: MarketWatch, Statista
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Moderate competition exists, but Amul's brand loyalty provides an edge.
    Sources: IDC, Euromonitor
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for on-the-go consumption, catering to busy lifestyles.
    Sources: MarketWatch
Summary
Amul Kool Lassi Rose is a strong contender in the growing dairy market, appealing to local tastes.

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Where to Buy

BigBasket
₹20.00
1-2 days · ⭐ 4.2/5
Buy
Grofers
₹22.00
2-3 days · ⭐ 4.0/5
Buy
Reliance Fresh
₹25.00
N/A · ⭐ 4.3/5
-
More Megastore
₹24.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
BigBasket
20.00 1-2 days 4.2/5 Buy Now
Grofers
22.00 2-3 days 4.0/5 Buy Now
Reliance Fresh
25.00 N/A 4.3/5 -
More Megastore
24.00 N/A 4.1/5 -

Price Comparison

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Amazon.in More Detail

Rs.24.00 Rs.25.00

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Amul Kool Lassi - Rose, 200ml

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Best price
Rs.24.00 Rs.25.00