Arata Flax Seed Extract Styling Hair Gel Medium to Strong Hold Sleek Slicked Back Styles Manages Frizzy Hair and Flyaways Non Sticky Alcohol Free Formula 150 ML

Arata Flax Seed Extract Styling Hair Gel Medium to Strong Hold Sleek Slicked Back Styles Manages Frizzy Hair and Flyaways Non Sticky Alcohol Free Formula 150 ML

Arata Flax Seed Extract Styling Gel is a versatile hair styling product that offers a medium to strong hold for sleek, slicked back styles. Made with natural flax seed extract, this gel effectively manages frizzy hair and flyaways, leaving your hair looking smooth and polished.

Key Features: - Medium to strong hold for all-day style retention - Formulated with flax seed extract to nourish and strengthen hair - Controls frizz and flyaways for a sleek finish - Non-sticky, alcohol-free formula that won't dry out hair

For whom: This styling gel is perfect for anyone looking to achieve a sleek and polished hairstyle, whether it's a slicked back look or a controlled, frizz-free style. It is suitable for all hair types and lengths.

Pros: - Long-lasting hold for all-day styling - Nourishing ingredients help improve hair health - Controls frizz and flyaways for a smooth finish - Non-sticky and alcohol-free formula is gentle on hair

Cons: - Some users may find the hold to be too strong for their liking - May require some experimentation to find the right amount for your hair type

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Flax seed extract aligns with current trend towards natural ingredients	Euromonitor
Brand Strength	20	18	Established brand reputation for quality and innovation in hair care	Brand Equity
Category Momentum	20	15	Growing demand for natural hair styling products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium styling gels in the market	Retail360
Competition	10	8	Facing moderate competition from established and emerging brands in the segment	Business Today
Use-case Advantage	5	5	Addresses common issues of frizzy hair and flyaways effectively	Vogue
Final Market Score	100	76/100 (3.80/5)	Arata Flax Seed Extract Styling Gel is well-positioned in the Indian market for natural hair styling products.

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