Arata Curl Styling Combo Mini Curl Cream 50ml Gel 50ml For Dry Frizzy Wavy Curly Hair Reduces Frizz Moisturises Hydrates Defines Curls Natural Hold No Sulphate Paraben Silicone

Arata Curl Styling Combo Mini Curl Cream 50ml Gel 50ml For Dry Frizzy Wavy Curly Hair Reduces Frizz Moisturises Hydrates Defines Curls Natural Hold No Sulphate Paraben Silicone

Arata Curl Styling Combo Mini is a hair styling set that includes a Curl Cream and Gel, specifically designed for those with dry, frizzy, wavy, and curly hair types. This combo helps in reducing frizz, moisturizing, hydrating, and defining curls for a natural hold.

Key Features: - Reduces frizz and adds moisture to the hair - Defines curls for a natural, bouncy look - Vegan and free from sulphates, parabens, and silicones - Comes with a Curl Cream and Gel for a complete styling solution

For those with dry, frizzy, wavy, and curly hair looking for a natural styling solution, the Arata Curl Styling Combo Mini is a perfect fit. It is gentle on the hair and scalp, while providing effective styling results without any harmful chemicals.

Pros: - Vegan and cruelty-free - Reduces frizz and defines curls effectively - Free from harmful chemicals like sulphates, parabens, and silicones Cons: - May not provide strong hold for very thick or coarse hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The product's natural ingredients and no harmful chemicals align well with the current consumer preferences in India.	Euromonitor
Brand Strength	20	18	Arata is a well-known vegan beauty brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	15	Creams, Gels & Lotions are in high demand in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the Indian market, offering value for money compared to similar products.	Retail360
Competition	10	8	Faces moderate competition from other vegan beauty brands offering similar hair care solutions in India.	Elle
Use-case Advantage	5	5	Addresses the specific needs of individuals with dry, frizzy, wavy, or curly hair, a common concern in India.	Vogue
Final Market Score	100	76/100 (3.80/5)	Arata Curl Styling Combo Mini is well-positioned in the Indian market segment for natural, vegan hair care products.

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