American Crew Firm Hold Styling Gel Firm 8 4 Ounce Tube

American Crew Firm Hold Styling Gel Firm 8 4 Ounce Tube

This American Crew Firm Hold Styling Gel is designed to provide a strong hold for all hair types. It has a long-lasting formula that helps you achieve the perfect style for your hair.

Key features of this styling gel include its firm hold that keeps your hair in place all day, while still allowing for movement and flexibility. This gel also adds shine to your hair, giving it a healthy look.

This styling gel is ideal for those who want a strong hold for their hair without it feeling stiff or crunchy. It is perfect for creating sleek styles, spiking hair, or adding texture and definition.

Pros of this American Crew styling gel include its long-lasting hold, shine-enhancing formula, and versatile styling capabilities. It also has a pleasant scent that is not overpowering.

Cons of this styling gel may include its strong hold, which may be too intense for those with fine or thin hair. Some users may find the gel to be sticky or difficult to wash out of their hair.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product features align well with Indian consumer preferences for strong hold styling gels.	Nielsen
Brand Strength	20	18	American Crew well-established and trusted brand in India.	Euromonitor
Category Momentum	20	15	Creams, gels & lotions category growing steadily in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	8	Facing moderate competition from local and international brands offering similar products.	IRI
Use-case Advantage	5	5	Offers long-lasting hold suitable for Indian weather conditions.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit in growing Indian creams, gels & lotions market.

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