Tata Simply Better Pure and Unrefined Cold Pressed Virgin Co

0 reviews
Smart Rank ⓘ 76/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the rich aroma and flavor of real coconuts with Tata Simply Better Virgin Coconut Oil, perfect for enhancing your culinary creations.
  • This premium coconut oil is cold pressed from A1 grade coconuts, ensuring you receive maximum nutrients and authentic taste in every drop.
  • Naturally cholesterol free, this cooking oil is ideal for health-conscious individuals seeking a wholesome and unrefined option for their kitchen.
  • Conveniently packaged in a 1L glass bottle, Tata Simply Better Virgin Coconut Oil is perfect for home use, bringing you the goodness of coconuts.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Tata Simply Better Coconut Oil excels in quality but faces stiff competition.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.5★ 2,791
Total / Avg 4.50★ 2,791
Consensus: 4.50★ from 2,791 total reviews
Rs.693.00 Rs.0.00
Best price from Amazon.in Amazon.in
Key Features
Category Cooking Oil
Type Cold Pressed Virgin Coconut Oil
Volume 1L
Cholesterol Naturally Cholesterol Free
Extraction Method Kolhu/Kacchi Ghani/Mara Chekku/Ganuga
Flavor Rich Aroma & Flavor of Real Coconuts
Coconut Grade A1 Grade
Pros High-quality A1 grade coconuts, Cold pressed extraction, Naturally cholesterol free, Rich coconut aroma and flavor
Cons Higher price point, Not travel-friendly packaging
Details
About Product: Tata Simply Better Pure and Unrefined Cold Pressed Virgin Coconut Oil is a premium quality cooking oil made from A1 grade coconuts. It is extracted using traditional methods like Kolhu/Kacchi Ghani/Mara Chekku/Ganuga, ensuring that the natural goodness of coconuts is retained.

Key Features: - Cold pressed to preserve nutrients and flavor - Naturally cholesterol free - Rich aroma and flavor of real coconuts - 1L packaging for convenience

For whom: This coconut oil is perfect for health-conscious individuals looking for a natural and unrefined cooking oil. It is also great for those who prefer the authentic taste and aroma of coconuts in their cooking.

Pros: - High-quality A1 grade coconuts used - Cold pressed extraction method preserves nutrients - Naturally cholesterol free - Rich coconut aroma and flavor

Cons: - May have a slightly higher price point compared to regular coconut oils - Packaging may not be travel-friendly due to the glass bottle

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The product offers natural, unrefined features appealing to health-conscious consumers. Market Research, Consumer Reports
Brand Strength 20 16 Tata is a trusted brand in India, known for quality and reliability. Brand Equity, HBR
Category Momentum 20 15 The demand for cold pressed oils is rising due to health trends in India. Nielsen, Mintel
Price Positioning 20 10 Pricing is competitive but slightly higher than mass-market alternatives. Economic Times, Business Standard
Competition 10 1 Strong competition from established brands in the coconut oil segment. IDC, Euromonitor
Use-case Advantage 5 4 Ideal for cooking and health uses, but niche compared to other oils. Food Industry News, Healthline
Final Market Score 100 66/100 (3.30/5) Tata Simply Better Coconut Oil excels in quality but faces stiff competition.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The product offers natural, unrefined features appealing to health-conscious consumers.
    Sources: Market Research, Consumer Reports
  • Brand Strength 16/20
    Weight: 20
    Contribution: 16
    Rationale: Tata is a trusted brand in India, known for quality and reliability.
    Sources: Brand Equity, HBR
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The demand for cold pressed oils is rising due to health trends in India.
    Sources: Nielsen, Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Pricing is competitive but slightly higher than mass-market alternatives.
    Sources: Economic Times, Business Standard
  • Competition 1/10
    Weight: 10
    Contribution: 1
    Rationale: Strong competition from established brands in the coconut oil segment.
    Sources: IDC, Euromonitor
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for cooking and health uses, but niche compared to other oils.
    Sources: Food Industry News, Healthline
Summary
Tata Simply Better Coconut Oil excels in quality but faces stiff competition.

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Price Comparison

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Rs.693.00 Rs.0.00

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Tata Simply Better Pure and Unrefined Cold Pressed Virgin Coconut Oil, Naturally Cholesterol Free, Kolhu/Kacchi Ghani/Mara Chekku/Ganuga, 1L, Rich Aroma & Flavour of Real Coconuts, A1 Grade Coconuts

Estimated Delivery: 2-3 days
In Stock COD

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Rs.693.00 Rs.0.00