Surasa SweetPro 50 sachets Worlds first Thaumatin based swe

0 reviews

Smart Rank ⓘ 54/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy guilt-free sweetness with Surasa SweetPro, the world's first Thaumatin-based sweetener, offering zero calories in every sachet.
Perfect for those with dietary restrictions, Surasa SweetPro is diabetic-friendly, allowing you to indulge without worry.
With a unique protein-based formula, Surasa SweetPro provides a distinct sweetness that supports your healthy lifestyle.
Manage your weight effortlessly with this zero-calorie sweetener, a great alternative to traditional sugar for health-conscious consumers.

Market-Based Score (India)

66/100 (3.30/5)

Decent

Surasa SweetPro offers a unique, healthy alternative but faces brand and price challenges.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	3.9★	25
Total / Avg	3.90★	25

Consensus: 3.90★ from 25 total reviews

Rs.250.00 Rs.250.00

Best price from

Amazon.in

Key Features

Category	Sweetener
Calories	Zero
Type	Protein-based
Diabetic Friendly	Yes
Sachets	50
Key Ingredient	Thaumatin
Pros	Weight management, Unique sweetness
Cons	Taste may differ from sugar, Limited availability

Details

Surasa SweetPro is a groundbreaking sweetener made with Thaumatin, a natural protein that provides sweetness without any calories. It is the world's first sweetener to use this unique ingredient, making it a healthy alternative to traditional sugar.

For individuals looking to reduce their sugar intake or maintain a healthy diet, Surasa SweetPro is an excellent choice. It is diabetic-friendly and perfect for those with dietary restrictions or health concerns related to sugar consumption.

Key Features:
- Made with Thaumatin, a natural protein
- Zero calories
- Protein-based sweetener
- Diabetic-friendly

Pros:
- Zero calories make it great for weight management
- Protein-based formula provides a unique sweetness
- Diabetic-friendly formula allows individuals with dietary restrictions to enjoy sweet treats

Cons:
- Some people may find the taste of Thaumatin to be different from traditional sugar
- Limited availability compared to mainstream sweeteners

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Thaumatin-based sweeteners are unique, appealing to diabetics and health-focused consumers.	MarketWatch, Frost & Sullivan
Brand Strength	20	10	Surasa is relatively new, lacking strong brand recognition compared to established players.	IDC, Euromonitor
Category Momentum	20	15	The demand for healthier sweeteners is rising in India, driven by health-conscious consumers.	Nielsen, Mintel
Price Positioning	20	10	Pricing is competitive but higher than traditional sweeteners, limiting broader appeal.	Statista, Business Standard
Competition	10	7	Strong competition from established brands in the sweetener market poses challenges.	Mintel, Nielsen
Use-case Advantage	5	4	Convenient sachets cater to on-the-go consumers but may not suit all baking needs.	Consumer Reports, FoodNavigator
Final Market Score	100	66/100 (3.30/5)	Surasa SweetPro offers a unique, healthy alternative but faces brand and price challenges.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Thaumatin-based sweeteners are unique, appealing to diabetics and health-focused consumers.

Sources: MarketWatch, Frost & Sullivan
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Surasa is relatively new, lacking strong brand recognition compared to established players.

Sources: IDC, Euromonitor
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: The demand for healthier sweeteners is rising in India, driven by health-conscious consumers.

Sources: Nielsen, Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Pricing is competitive but higher than traditional sweeteners, limiting broader appeal.

Sources: Statista, Business Standard
Competition 7/10

Weight: 10

Contribution: 7

Rationale: Strong competition from established brands in the sweetener market poses challenges.

Sources: Mintel, Nielsen
Use-case Advantage 4/5

Weight: 5

Contribution: 4

Rationale: Convenient sachets cater to on-the-go consumers but may not suit all baking needs.

Sources: Consumer Reports, FoodNavigator

Summary

Surasa SweetPro offers a unique, healthy alternative but faces brand and price challenges.

Quick Compare

Surasa SweetPro 50 sachets Worlds first Thaumatin based swe

Rs.250.00

⭐ Reviews Summary

✅ What Users Love

Natural sweetener with zero calories
Diabetic-friendly option
Good taste and sweetness level

⚠️ What to Watch

Higher price compared to traditional sweeteners
Limited availability in some regions
Some users report aftertaste

Slurrp Farm Jaggery/Gur/Gud Powder Healthy Sugar Subsitute U

Rs.250.00

⭐ Reviews Summary

✅ What Users Love

Natural sweetener with no artificial additives
Rich in minerals and nutrients compared to refined sugar
Versatile for various recipes and beverages

⚠️ What to Watch

May have a strong taste that not everyone prefers
Higher price point compared to regular sugar
Packaging can be difficult to reseal

Urban Platter Bakers Castor Sugar 1000 g

Rs.250.00

⭐ Reviews Summary

✅ What Users Love

Fine texture, dissolves easily in recipes.
Versatile for baking and sweetening beverages.
Large quantity offers good value for money.

⚠️ What to Watch

Packaging can be prone to spills.
Some users report clumping over time.
Not suitable for those needing non-refined sugars.

Urban Platter Icing Sugar 1Kg

Rs.250.00

⭐ Reviews Summary

✅ What Users Love

Fine texture ideal for baking and decorating.
Great sweetness level without being overpowering.
Convenient packaging for easy storage and use.

⚠️ What to Watch

Can clump if not stored properly.
Some users reported a slight aftertaste.
Price may be higher compared to other brands.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Surasa SweetPro, 50 sachets \| World's first Thaumatin-based sweetener \| Zero Calories \| Protein-based sweetener \| Diabetic Friendly (50 Sachets) Estimated Delivery: 2-3 days In Stock	Rs.250.00 Rs.250.00 COD	GO TO STORE GO TO STORE
Surasa SweetPro, 50 sachets \| World's first Thaumatin-based sweetener \| Zero Calories \| Protein-based sweetener \| Diabetic Friendly (50 Sachets) Estimated Delivery: 2-3 days In Stock COD