Saffola Total Oil Heart Pro Multi source Edible Oil Blend o

0 reviews
Smart Rank ⓘ 76/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Saffola Total Oil is a heart-healthy blend of refined rice bran and sunflower oils, perfect for those looking to manage cholesterol levels.
  • Packed with the power of 6, this oil helps maintain heart health while providing a delicious cooking option for everyday meals.
  • Conveniently available in a 1 litre pouch, Saffola Total Oil is designed for easy use and storage in your kitchen.
  • Ideal for health-conscious individuals, this oil offers a flavorful alternative without compromising on taste or nutrition.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Saffola Total Oil is a strong contender in the health-focused oils segment.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.5★ 2,123
Total / Avg 4.50★ 2,123
Consensus: 4.50★ from 2,123 total reviews
Rs.205.00 Rs.227.00
Best price from Amazon.in Amazon.in
Key Features
Category Edible Oil
Blend Refined Rice Bran Oil & Refined Sunflower Oil
Volume 1 Litre
Health Benefits Helps Manage Cholesterol
Packaging Pouch
Usage Cooking
Pros Heart-healthy, Convenient Packaging
Cons Higher Price, Taste Preference
Details
Saffola Total Oil is a heart-healthy, multi-source edible oil blend of refined rice bran oil and refined sunflower oil. This unique blend is packed with the power of 6 to help manage cholesterol levels effectively.

Key Features: - Blend of refined rice bran oil and refined sunflower oil - Power of 6 to help manage cholesterol - Heart-healthy option for cooking - Available in a convenient 1 litre pouch

For whom: Saffola Total Oil is suitable for individuals looking to maintain their heart health and manage their cholesterol levels. It is ideal for anyone looking for a healthier cooking oil option without compromising on taste.

Pros: - Contains a blend of heart-healthy oils - Helps manage cholesterol levels - Convenient packaging - Suitable for everyday cooking

Cons: - May be more expensive than regular cooking oils - Some individuals may prefer the taste of traditional oils

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The blend of oils and heart health benefits align well with consumer preferences. Market Research, Consumer Insights
Brand Strength 20 16 Saffola is a well-established brand known for its health-focused products in India. Brand Equity, HUL
Category Momentum 20 15 The oils and ghee category is experiencing strong growth due to rising health awareness. Nielsen, Mintel
Price Positioning 20 10 Pricing is competitive but slightly higher than some local alternatives in the market. Retail Audit, Economic Times
Competition 10 1 Competition is intense with many local and international brands in the edible oil segment. Market Share, Business Standard
Use-case Advantage 5 4 The product is versatile for cooking, appealing to health-conscious consumers. Consumer Reports, Food Safety
Final Market Score 100 66/100 (3.30/5) Saffola Total Oil is a strong contender in the health-focused oils segment.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The blend of oils and heart health benefits align well with consumer preferences.
    Sources: Market Research, Consumer Insights
  • Brand Strength 16/20
    Weight: 20
    Contribution: 16
    Rationale: Saffola is a well-established brand known for its health-focused products in India.
    Sources: Brand Equity, HUL
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The oils and ghee category is experiencing strong growth due to rising health awareness.
    Sources: Nielsen, Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Pricing is competitive but slightly higher than some local alternatives in the market.
    Sources: Retail Audit, Economic Times
  • Competition 1/10
    Weight: 10
    Contribution: 1
    Rationale: Competition is intense with many local and international brands in the edible oil segment.
    Sources: Market Share, Business Standard
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: The product is versatile for cooking, appealing to health-conscious consumers.
    Sources: Consumer Reports, Food Safety
Summary
Saffola Total Oil is a strong contender in the health-focused oils segment.

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Price Comparison

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Amazon.in More Detail

Rs.205.00 Rs.227.00

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Saffola Total Oil | Heart Pro | Multi source Edible Oil (Blend of Refined Ricebran oil & Refined Sunflower oil) | Power of 6 | Helps Manage Cholesterol | 1 Litre Pouch

Estimated Delivery: 2-3 days
In Stock COD

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Rs.205.00 Rs.227.00