Saffola Gold Cooking Oil 1L

0 reviews
Saffola Gold Cooking Oil 1L
Smart Rank ⓘ 75/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Balanced blend of good fats for a healthier choice
  • Triple antioxidant protection for added health benefits
  • Fortified with vitamins to boost nutrient intake
  • Versatile and suitable for various cooking methods

Market-Based Score (India)

66/100 (3.30/5)
Decent
Saffola Gold Refined Cooking oil is well-positioned in the health-focused cooking oil segment in India.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 11,736
Total / Avg 4.40★ 11,736
Consensus: 4.40★ from 11,736 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Contains a blend of healthy fats beneficial for heart health.
  • Fortified with vitamins and antioxidants for added nutritional value.
  • Light texture and neutral flavor make it versatile for various cooking methods.

⚠️ What to Watch

  • Some users report a higher price compared to other cooking oils.
  • Packaging may be prone to leaks or spills.
  • Not suitable for deep frying due to lower smoke point.
Rs.560.00 Rs.700.00
Best price from Amazon.in Amazon.in
Key Features
Category Cooking Oil
Key Features Power of 3 balanced good fats
Antioxidant System Triple antioxidant system
Fortification Fortified with vitamins
Blend Multi-source edible rice bran & sunflower oil
Suitable For Health-conscious individuals
Pros Balanced blend of good fats
Cons Slightly more expensive than regular oils
Details
About the Product: Saffola Gold Refined Cooking Oil is a premium cooking oil that combines the power of 3 balanced good fats with a triple antioxidant system. It is fortified with vitamins and is a blend of multi-source edible rice bran and sunflower oil. Key Features: - Power of 3 balanced good fats - Triple antioxidant system - Fortified with vitamins - Multi-source edible rice bran and sunflower oil blend For Whom: Saffola Gold Refined Cooking Oil is suitable for health-conscious individuals who are looking for a cooking oil that not only tastes great but also provides essential nutrients and antioxidants. Pros: - Contains a balanced blend of good fats - Provides triple antioxidant protection - Fortified with vitamins for added health benefits - Versatile and suitable for various cooking methods Cons: - May be slightly more expensive compared to regular cooking oils - Some people may not like the taste of the blend of rice bran and sunflower oil

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers a unique blend of good fats and antioxidants, meeting consumer health needs. AC Nielsen
Brand Strength 20 10 Saffola is a well-established and trusted brand in India. Brand Equity
Category Momentum 20 15 Growing demand for health-focused cooking oils in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar premium cooking oils in the market. Retail360
Competition 10 6 Facing competition from other premium cooking oil brands with similar health claims. Grocer's World
Use-case Advantage 5 5 Versatile cooking oil suitable for various Indian dishes and cooking methods. Grocery Times
Final Market Score 100 66/100 (3.30/5) Saffola Gold Refined Cooking oil is well-positioned in the health-focused cooking oil segment in India.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers a unique blend of good fats and antioxidants, meeting consumer health needs.
    Sources: AC Nielsen
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Saffola is a well-established and trusted brand in India.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for health-focused cooking oils in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium cooking oils in the market.
    Sources: Retail360
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from other premium cooking oil brands with similar health claims.
    Sources: Grocer's World
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile cooking oil suitable for various Indian dishes and cooking methods.
    Sources: Grocery Times
Summary
Saffola Gold Refined Cooking oil is well-positioned in the health-focused cooking oil segment in India.

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Price Comparison

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Rs.560.00 Rs.700.00

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Rs.560.00 Rs.700.00