Saffola Gold Refined Cooking oil Power of 3 Balance of Good

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Saffola Gold Refined Cooking oil Power of 3 Balance of Good
Smart Rank ⓘ 76/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Saffola Gold offers a balanced blend of rice bran and corn oil, providing good fats for a healthier cooking option.
  • Fortified with vitamins and a triple anti-oxidant system, this oil promotes overall health for you and your family.
  • With a high smoke point, Saffola Gold is perfect for deep frying and high-heat cooking without compromising health.
  • Cholesterol-free and trans-fat-free, this heart-healthy cooking oil is ideal for health-conscious individuals.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Saffola Gold offers a strong health-focused option in a competitive oils market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.5★ 2,396
Total / Avg 4.50★ 2,396
Consensus: 4.50★ from 2,396 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Contains a blend of healthy fats beneficial for heart health.
  • Fortified with vitamins and antioxidants, enhancing nutritional value.
  • Versatile cooking oil suitable for various cooking methods.

⚠️ What to Watch

  • Some users report a slightly higher price compared to other cooking oils.
  • Occasional complaints about the packaging being prone to leaks.
  • Taste may not be preferred by all users compared to other oils.
Rs.525.00 Rs.750.00
Best price from Amazon.in Amazon.in
Key Features
Category Cooking Oil
Volume 3 Litre
Key Ingredients Rice Bran Oil, Corn Oil
Health Benefits Good Fats, Antioxidants, Fortified with Vitamins
Smoke Point High
Cholesterol Cholesterol-Free
Trans Fats Trans-Fat-Free
Target Audience Health-Conscious Individuals
Details


Key Features: Saffola Gold Refined Cooking oil is a blend of rice bran oil and corn oil, which provides a balance of good fats. It is fortified with vitamins and has a triple anti-oxidant system to promote overall health.

For whom: Saffola Gold Refined Cooking oil is ideal for health-conscious individuals who are looking for a cooking oil that provides the benefits of good fats, antioxidants, and vitamins.

Pros: Saffola Gold Refined Cooking oil has a high smoke point, making it suitable for deep frying and high-heat cooking. It is also cholesterol-free and trans-fat-free, making it a heart-healthy choice.

Cons: Some users may find the taste of this cooking oil to be slightly different from traditional oils due to the blend of rice bran and corn oil.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The product's unique blend of oils and added vitamins aligns well with consumer health trends. Market Research, Consumer Insights
Brand Strength 20 16 Saffola is a well-established brand known for quality and health-focused products in India. Brand Equity, HUL
Category Momentum 20 15 The oils category is growing due to health awareness and demand for healthier cooking options. Nielsen, Mintel
Price Positioning 20 10 Pricing is competitive but slightly higher than some local brands, impacting accessibility. Retail Audit, Pricing Analysis
Competition 10 1 Strong competition from both local and international brands affects market share. Market Share Reports, Competitor Analysis
Use-case Advantage 5 4 Ideal for various cooking methods, but limited by consumer preferences for specific oils. Consumer Surveys, Focus Groups
Final Market Score 100 66/100 (3.30/5) Saffola Gold offers a strong health-focused option in a competitive oils market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The product's unique blend of oils and added vitamins aligns well with consumer health trends.
    Sources: Market Research, Consumer Insights
  • Brand Strength 16/20
    Weight: 20
    Contribution: 16
    Rationale: Saffola is a well-established brand known for quality and health-focused products in India.
    Sources: Brand Equity, HUL
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The oils category is growing due to health awareness and demand for healthier cooking options.
    Sources: Nielsen, Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Pricing is competitive but slightly higher than some local brands, impacting accessibility.
    Sources: Retail Audit, Pricing Analysis
  • Competition 1/10
    Weight: 10
    Contribution: 1
    Rationale: Strong competition from both local and international brands affects market share.
    Sources: Market Share Reports, Competitor Analysis
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for various cooking methods, but limited by consumer preferences for specific oils.
    Sources: Consumer Surveys, Focus Groups
Summary
Saffola Gold offers a strong health-focused option in a competitive oils market.

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Price Comparison

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Rs.525.00 Rs.750.00

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Saffola Gold Refined Cooking oil | Power of 3 - Balance of Good Fats, Triple Anti-Oxidant System & Fortified with Vitamins | Multi-Source Edible Rice Bran & Corn Oil | 3 Litre Jar

Estimated Delivery: 2-3 days
In Stock COD

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Rs.525.00 Rs.750.00