Saffola Active Refined Cooking oil Rich in Omega 3 & Oryzano

0 reviews
Smart Rank ⓘ 80/100
Based on Market Score (74/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Saffola Active Cooking Oil is rich in Omega 3 and Oryzanol, promoting heart health for a healthier cooking choice.
  • This versatile oil, made from rice bran and soybean, is perfect for all your daily cooking needs.
  • With an 850g pouch, Saffola Active offers a convenient option for those looking to maintain a healthy lifestyle.
  • Ideal for health-conscious individuals, this cooking oil supports better nutrition without compromising on taste.

Market-Based Score (India)

74/100 (3.70/5)
Good value
Saffola Active Cooking Oil is a strong contender in the health-focused oils market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 12,358
Total / Avg 4.40★ 12,358
Consensus: 4.40★ from 12,358 total reviews
Rs.155.00 Rs.157.00
Best price from Amazon.in Amazon.in
Key Features
Category Cooking Oil
Rich in Omega 3 & Oryzanol
Ingredients Rice Bran & Soyabean Oil
Weight 850g
Price 157.00
Health Benefits Maintains Healthy Heart
Usage Daily Cooking Needs
Pros Versatile for Various Cooking Methods
Cons Not suitable for soybean or rice bran oil allergies
Details
Saffola Active Refined Cooking oil is a specially formulated cooking oil that is rich in Omega 3 and Oryzanol.

Key Features: - Contains multi-source edible rice bran and soyabean oil - Helps in maintaining a healthy heart - Ideal for daily cooking needs

For whom: This cooking oil is suitable for individuals looking to make healthier choices in their daily cooking routine.

Pros: - Rich in Omega 3 and Oryzanol - Helps in maintaining heart health - Versatile and can be used for various cooking methods

Cons: - May not be suitable for individuals with allergies to soybean or rice bran oil

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Rich in Omega 3 and Oryzanol, it meets health-conscious consumer demands effectively. Market Research, Consumer Reports
Brand Strength 20 16 Saffola is a well-recognized brand known for quality and health-focused products. Brand Equity, HUL
Category Momentum 20 15 The oils category is experiencing steady growth due to rising health awareness. Nielsen, Mintel
Price Positioning 20 14 Competitively priced within the premium segment, appealing to health-focused buyers. Retail Insight, Economic Times
Competition 10 6 Faces strong competition from other established brands in the cooking oil segment. Market Share, Business Standard
Use-case Advantage 5 3 Versatile for various cooking methods, but limited by niche health positioning. Food Trends, Culinary Reviews
Final Market Score 100 74/100 (3.70/5) Saffola Active Cooking Oil is a strong contender in the health-focused oils market.
Market-Based Score
74/100 (3.70/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Rich in Omega 3 and Oryzanol, it meets health-conscious consumer demands effectively.
    Sources: Market Research, Consumer Reports
  • Brand Strength 16/20
    Weight: 20
    Contribution: 16
    Rationale: Saffola is a well-recognized brand known for quality and health-focused products.
    Sources: Brand Equity, HUL
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The oils category is experiencing steady growth due to rising health awareness.
    Sources: Nielsen, Mintel
  • Price Positioning 14/20
    Weight: 20
    Contribution: 14
    Rationale: Competitively priced within the premium segment, appealing to health-focused buyers.
    Sources: Retail Insight, Economic Times
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Faces strong competition from other established brands in the cooking oil segment.
    Sources: Market Share, Business Standard
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Versatile for various cooking methods, but limited by niche health positioning.
    Sources: Food Trends, Culinary Reviews
Summary
Saffola Active Cooking Oil is a strong contender in the health-focused oils market.

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Price Comparison

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Rs.155.00 Rs.157.00

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Saffola Active Refined Cooking oil | Rich in Omega 3 & Oryzanol | Multi-Source Edible Rice Bran & Soyabean oil | 850g pouch

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.155.00 Rs.157.00