Fortune Rice Bran Health Physically Refined Rice Bran Oil 4

0 reviews

Smart Rank ⓘ 81/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy healthier cooking with Fortune Rice Bran Oil, physically refined without chemicals for a nutritious option.
This versatile oil has a high smoke point, making it perfect for all types of cooking, from frying to baking.
Packaged in a convenient 4.35 kg jar, it's ideal for both home cooks and professional chefs seeking quality.
With a neutral flavor, this rice bran oil enhances your dishes without overpowering their natural taste.

Market-Based Score (India)

76/100 (3.80/5)

Good value

Strong contender in the healthy oils segment with solid brand trust and features.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.4★	12,782
Total / Avg	4.40★	12,782

Consensus: 4.40★ from 12,782 total reviews

Rs.825.00 Rs.0.00

Best price from

Amazon.in

Key Features

Category	Cooking Oil
Weight	4.35 Kg
Refinement	Physically Refined
Source	Rice Bran
Smoke Point	High
Flavor	Neutral
Usage	Versatile for all types of cooking
Target Audience	Health-conscious individuals and chefs

Details

About Product:

Fortune Rice Bran Health Physically Refined Rice Bran Oil is a high-quality cooking oil made from rice bran. It is physically refined, which means it does not undergo any chemical refining process, making it a healthier option for cooking.

Key Features:

- Physically refined for a healthier cooking oil option
- Made from rice bran, a nutritious part of the rice grain
- Comes in a convenient 4.35 kg jar
- Versatile for all types of cooking
For whom:

Fortune Rice Bran Health Physically Refined Rice Bran Oil is perfect for health-conscious individuals who are looking for a healthier cooking oil option. It is also great for chefs and home cooks who want a high-quality oil for all their cooking needs.

Pros:

- Healthier option compared to chemically refined oils
- High smoke point makes it suitable for high-temperature cooking
- Neutral flavor allows it to be used in a variety of dishes
Cons:

- May be more expensive than other cooking oils
- Some people may prefer the flavor of other types of oil

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Rich in antioxidants and suitable for high-temperature cooking, it meets consumer needs.	Consumer Reports, Food Safety
Brand Strength	20	16	Fortune is a well-recognized brand in India, known for quality and trust.	Nielsen, Brand Equity
Category Momentum	20	15	The demand for healthy cooking oils is rising in India, boosting category momentum.	Nielsen, Mintel
Price Positioning	20	14	Competitively priced compared to other premium oils, appealing to health-conscious buyers.	Market Research, Economic Times
Competition	10	9	Faces strong competition from other established brands in the health oil segment.	Market Share Report, Business Standard
Use-case Advantage	5	4	Ideal for everyday cooking, but limited in niche culinary applications.	Culinary Insights, Food Bloggers
Final Market Score	100	76/100 (3.80/5)	Strong contender in the healthy oils segment with solid brand trust and features.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 18/25

Weight: 25

Contribution: 18

Rationale: Rich in antioxidants and suitable for high-temperature cooking, it meets consumer needs.

Sources: Consumer Reports, Food Safety
Brand Strength 16/20

Weight: 20

Contribution: 16

Rationale: Fortune is a well-recognized brand in India, known for quality and trust.

Sources: Nielsen, Brand Equity
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: The demand for healthy cooking oils is rising in India, boosting category momentum.

Sources: Nielsen, Mintel
Price Positioning 14/20

Weight: 20

Contribution: 14

Rationale: Competitively priced compared to other premium oils, appealing to health-conscious buyers.

Sources: Market Research, Economic Times
Competition 9/10

Weight: 10

Contribution: 9

Rationale: Faces strong competition from other established brands in the health oil segment.

Sources: Market Share Report, Business Standard
Use-case Advantage 4/5

Weight: 5

Contribution: 4

Rationale: Ideal for everyday cooking, but limited in niche culinary applications.

Sources: Culinary Insights, Food Bloggers

Summary

Strong contender in the healthy oils segment with solid brand trust and features.

Quick Compare

Fortune Rice Bran Health Physically Refined Rice Bran Oil 4

Rs.0.00

⭐ Reviews Summary

✅ What Users Love

High smoke point, ideal for cooking at high temperatures.
Rich in antioxidants and vitamins, promoting health benefits.
Light flavor that doesn't overpower dishes.

⚠️ What to Watch

Some users reported a strong odor upon opening.
Jar size may be cumbersome for smaller kitchens.
Price point higher than other cooking oils.

Saffola Active Refined Cooking oil Rich in Omega 3 & Oryzano

Rs.157.00

⭐ Reviews Summary

✅ What Users Love

Rich in Omega 3 and Oryzanol, promoting heart health.
Multi-source blend enhances cooking versatility.
Light texture and neutral flavor suitable for various cuisines.

⚠️ What to Watch

Some users report a higher price compared to other cooking oils.
Packaging can be prone to leaks or spills.
Not suitable for high-temperature cooking due to lower smoke point.

Everyday NESTLE SHAHI GHEE 1 Liter

Rs.630.00

⭐ Reviews Summary

✅ What Users Love

Rich flavor enhances cooking and baking.
High-quality and pure ghee with no additives.
Convenient packaging for easy use and storage.

⚠️ What to Watch

Higher price compared to other cooking oils.
Some customers report a strong smell.
Limited availability in certain regions.

DiSano Cold Pressed Virgin Coconut Oil Bottle 500 ml

Rs.0.00

⭐ Reviews Summary

✅ What Users Love

High-quality cold-pressed extraction preserves nutrients.
Versatile for cooking, baking, and skincare.
Pleasant coconut aroma and flavor.

⚠️ What to Watch

Some users report a greasy texture.
Price may be higher compared to regular oils.
Packaging issues with leaks or difficult to pour.

Where to Buy

BigBasket

₹1099.00

1-2 days · ⭐ 4.3/5

Buy

Grofers

₹1149.00

2-3 days · ⭐ 4.2/5

Buy

Reliance Fresh

₹1199.00

N/A · ⭐ 4.1/5

More Megastore

₹1175.00

N/A · ⭐ 4/5

Store	Price (₹)	Delivery	Rating	Link
BigBasket	1099.00	1-2 days	4.3/5	Buy Now
Grofers	1149.00	2-3 days	4.2/5	Buy Now
Reliance Fresh	1199.00	N/A	4.1/5	-
More Megastore	1175.00	N/A	4/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Fortune Rice Bran Health Physically Refined Rice Bran Oil 4.35 Kg Jar (Weight May Vary) Estimated Delivery: 2-3 days In Stock	Rs.825.00 Rs.0.00 COD	GO TO STORE GO TO STORE
Fortune Rice Bran Health Physically Refined Rice Bran Oil 4.35 Kg Jar (Weight May Vary) Estimated Delivery: 2-3 days In Stock COD