Fortune Rice Bran Health Oil Cooking Oil for Healthier Heart

0 reviews

Smart Rank ⓘ 75/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Promote your heart health with Fortune Rice Bran Health Oil, rich in antioxidants and vitamin E for a healthier lifestyle.
Enjoy versatile cooking with this oil's neutral taste and light texture, perfect for frying and deep frying.
With a high smoke point, this oil ensures safe cooking without harmful free radicals, making it a smart choice.
Ideal for those with cardiovascular concerns, this cooking oil supports a heart-healthy diet for better well-being.

Market-Based Score (India)

66/100 (3.30/5)

Decent

Fortune Rice Bran Health Oil is a strong contender in the health-focused cooking oil segment.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.4★	24,041
Total / Avg	4.40★	24,041

Consensus: 4.40★ from 24,041 total reviews

Rs.140.00 Rs.195.00

Best price from

Amazon.in

Key Features

Category	Cooking Oil
Weight	870gm (Weight May Vary)
Price	195.0000
Key Ingredients	Rice Bran
Health Benefits	Promotes Heart Health
Antioxidants	High Levels
Vitamin E	Present
Smoke Point	High
Taste	Neutral
Texture	Light
Versatility	Various Cooking Styles
Pros	High in antioxidants and vitamin E, Versatile for various cooking styles
Cons	May not be suitable for those with allergies to rice or rice products

Details

Fortune Rice Bran Health Oil is a premium cooking oil that is specially designed to promote a healthier heart. Made from rice bran, this oil is known for its high levels of antioxidants, vitamin E, and oryzanol, making it a great choice for those looking to improve their cardiovascular health.

Key features of Fortune Rice Bran Health Oil include its high smoke point, making it ideal for frying and deep frying without releasing harmful free radicals. It also has a neutral taste and light texture, making it versatile for a variety of cooking styles and recipes.

This oil is suitable for anyone looking to make a positive change in their diet and prioritize their heart health. It is especially beneficial for individuals with high cholesterol, hypertension, or other cardiovascular concerns.

Pros: - High in antioxidants and vitamin E - Neutral taste and light texture - Versatile for various cooking styles - Promotes heart health Cons: - May not be suitable for those with allergies to rice or rice products - Packaging size may vary, making it difficult to accurately track usage

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Rich in antioxidants and vitamins, it aligns well with health-conscious consumer preferences.	Market Research, Consumer Reports
Brand Strength	20	14	Fortune is a well-recognized brand in the Indian cooking oil market, enhancing its strength.	Nielsen, Brand Equity
Category Momentum	20	15	The demand for healthier cooking oils is rising in India, boosting category momentum.	Nielsen, Mintel
Price Positioning	20	10	Competitively priced compared to premium oils, appealing to budget-conscious buyers.	Economic Times, Business Standard
Competition	10	5	Faces strong competition from other health-focused oils, impacting its market share.	Market Watch, Industry Analysis
Use-case Advantage	5	4	Versatile for various cooking methods, but not uniquely positioned for specific cuisines.	Food Magazine, Culinary Insights
Final Market Score	100	66/100 (3.30/5)	Fortune Rice Bran Health Oil is a strong contender in the health-focused cooking oil segment.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 18/25

Weight: 25

Contribution: 18

Rationale: Rich in antioxidants and vitamins, it aligns well with health-conscious consumer preferences.

Sources: Market Research, Consumer Reports
Brand Strength 14/20

Weight: 20

Contribution: 14

Rationale: Fortune is a well-recognized brand in the Indian cooking oil market, enhancing its strength.

Sources: Nielsen, Brand Equity
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: The demand for healthier cooking oils is rising in India, boosting category momentum.

Sources: Nielsen, Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to premium oils, appealing to budget-conscious buyers.

Sources: Economic Times, Business Standard
Competition 5/10

Weight: 10

Contribution: 5

Rationale: Faces strong competition from other health-focused oils, impacting its market share.

Sources: Market Watch, Industry Analysis
Use-case Advantage 4/5

Weight: 5

Contribution: 4

Rationale: Versatile for various cooking methods, but not uniquely positioned for specific cuisines.

Sources: Food Magazine, Culinary Insights

Summary

Fortune Rice Bran Health Oil is a strong contender in the health-focused cooking oil segment.

Quick Compare

Fortune Rice Bran Health Oil Cooking Oil for Healthier Heart

Rs.195.00

⭐ Reviews Summary

✅ What Users Love

Promotes heart health with high unsaturated fat content.
Versatile for various cooking methods and cuisines.
Light flavor that doesn't overpower dishes.

⚠️ What to Watch

Packaging may leak or be difficult to pour.
Some users report a higher price compared to other oils.
Weight may vary, leading to inconsistencies in purchase.

Figaro Olive Oil Pure Olive Oil Ideal for Indian Dishes Impo

Rs.0.00

⭐ Reviews Summary

✅ What Users Love

High-quality flavor enhances Indian dishes.
Convenient packaging in a 200ml tin.
Imported from Spain, ensuring authenticity.

⚠️ What to Watch

Higher price compared to local brands.
Limited availability in some regions.
Some users report a strong aftertaste.

Fortune Premium Kachi Ghani Pure Mustard Oil 45 Kg Jar

Rs.1,100.00

⭐ Reviews Summary

✅ What Users Love

High quality and purity of mustard oil.
Rich flavor enhances cooking and dressing.
Good packaging that preserves freshness.

⚠️ What to Watch

Price may be higher compared to other brands.
Some users report a strong odor.
Jar size may be too large for occasional users.

Fortune Sunlite Refined Sunflower Oil 435 Kg Jar

Rs.930.00

⭐ Reviews Summary

✅ What Users Love

High-quality oil with a light flavor
Versatile for cooking and frying
Good value for the quantity offered

⚠️ What to Watch

Packaging can be difficult to handle
Some users report a strong odor
Not suitable for high-temperature cooking

Where to Buy

BigBasket

₹145.00

1-2 days · ⭐ 4.3/5

Buy

Grofers

₹150.00

2-3 days · ⭐ 4.2/5

Buy

Reliance Fresh

₹160.00

N/A · ⭐ 4.1/5

More Megastore

₹155.00

N/A · ⭐ 4/5

Store	Price (₹)	Delivery	Rating	Link
BigBasket	145.00	1-2 days	4.3/5	Buy Now
Grofers	150.00	2-3 days	4.2/5	Buy Now
Reliance Fresh	160.00	N/A	4.1/5	-
More Megastore	155.00	N/A	4/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Fortune Rice Bran Health Oil, Cooking Oil for Healthier Heart, 870gm Pouch (Weight May Vary) Estimated Delivery: 2-3 days In Stock	Rs.140.00 Rs.195.00 COD	GO TO STORE GO TO STORE
Fortune Rice Bran Health Oil, Cooking Oil for Healthier Heart, 870gm Pouch (Weight May Vary) Estimated Delivery: 2-3 days In Stock COD