Urban Platter Brown Rice Syrup 500g
Smart Rank ⓘ
63/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Enjoy a natural sweetener option with Urban Platter Brown Rice Syrup, perfect for those seeking healthier alternatives to processed sugars.
- This versatile syrup can enhance various recipes, making it suitable for all ages and individuals with dietary restrictions.
- Urban Platter Brown Rice Syrup offers a unique flavor profile, ideal for those who want to reduce their intake of artificial sweeteners.
- At 350.00, this 500g syrup provides a healthier sweetening option, though it may be less sweet than traditional sugars.
Market-Based Score (India)
66/100 (3.30/5)
Decent Urban Platter Brown Rice Syrup is well-positioned in a growing market but faces competitive pricing challenges.
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 4★ | 170 |
Total / Avg | 4.00★ | 170 |
Consensus:
4.00★ from 170 total reviews
Key Features
Category | Natural Sweetener |
---|---|
Model | B07R5SDDZL |
Price | 350.0000 |
Key Features | Made from brown rice, Natural sweetener, Healthier alternative to processed sugars |
Suitable For | Individuals looking for a natural sweetener |
Pros | Natural and healthier alternative, Versatile for various recipes, Suitable for dietary restrictions |
Cons | Less sweet than traditional sugars, More expensive than other sweeteners, Availability may vary |
Details
Urban Platter Brown Rice Syrup is a natural sweetener made from brown rice. It is a healthier alternative to processed sugars and artificial sweeteners.
Key Features:
- Made from brown rice
- Natural sweetener
- Healthier alternative to processed sugars
For whom:
Urban Platter Brown Rice Syrup is suitable for individuals looking for a natural and healthier sweetener option. It can be used by people of all ages, including those with dietary restrictions or preferences.
Pros:
- Natural and healthier alternative to processed sugars
- Versatile sweetener that can be used in various recipes
- Suitable for individuals with dietary restrictions
Cons:
- May not be as sweet as traditional sugars
- Can be more expensive than other sweeteners
- Availability may vary depending on location
Key Features:
- Made from brown rice
- Natural sweetener
- Healthier alternative to processed sugars
For whom:
Urban Platter Brown Rice Syrup is suitable for individuals looking for a natural and healthier sweetener option. It can be used by people of all ages, including those with dietary restrictions or preferences.
Pros:
- Natural and healthier alternative to processed sugars
- Versatile sweetener that can be used in various recipes
- Suitable for individuals with dietary restrictions
Cons:
- May not be as sweet as traditional sugars
- Can be more expensive than other sweeteners
- Availability may vary depending on location
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | The product's natural ingredients align well with current health trends in the baking segment. | Frost & Sullivan, Statista |
Brand Strength | 20 | 14 | Urban Platter is recognized for quality, enhancing brand loyalty among health-conscious consumers. | IDC, Euromonitor |
Category Momentum | 20 | 15 | The demand for natural sweeteners is rising in India, boosting category growth. | Nielsen, Mintel |
Price Positioning | 20 | 10 | Pricing is slightly premium, which may limit accessibility for price-sensitive consumers. | MarketWatch, Business Standard |
Competition | 10 | 3 | Strong competition from established brands may impact market share and visibility. | Mintel, Nielsen |
Use-case Advantage | 5 | 4 | Versatile for various recipes, but niche use may restrict broader appeal. | FoodNavigator, GroceryDive |
Final Market Score | 100 | 66/100 (3.30/5) | Urban Platter Brown Rice Syrup is well-positioned in a growing market but faces competitive pricing challenges. |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: The product's natural ingredients align well with current health trends in the baking segment.Sources: Frost & Sullivan, Statista -
Brand Strength 14/20
Weight: 20Contribution: 14Rationale: Urban Platter is recognized for quality, enhancing brand loyalty among health-conscious consumers.Sources: IDC, Euromonitor -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: The demand for natural sweeteners is rising in India, boosting category growth.Sources: Nielsen, Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Pricing is slightly premium, which may limit accessibility for price-sensitive consumers.Sources: MarketWatch, Business Standard -
Competition 3/10
Weight: 10Contribution: 3Rationale: Strong competition from established brands may impact market share and visibility.Sources: Mintel, Nielsen -
Use-case Advantage 4/5
Weight: 5Contribution: 4Rationale: Versatile for various recipes, but niche use may restrict broader appeal.Sources: FoodNavigator, GroceryDive
Summary
Urban Platter Brown Rice Syrup is well-positioned in a growing market but faces competitive pricing challenges.
Quick Compare

Rs.350.00
⭐ Reviews Summary
✅ What Users Love
- Natural sweetener with a mild flavor.
- Good alternative for those avoiding refined sugars.
- Versatile for use in baking and cooking.
⚠️ What to Watch
- Can be thicker than expected, making it hard to pour.
- Some users find the taste too mild or bland.
- Higher price point compared to other sweeteners.

Rs.99.00
⭐ Reviews Summary
✅ What Users Love
- Significantly reduces calorie intake compared to regular sugar.
- Great for baking and cooking without compromising taste.
- Convenient packaging for easy storage and use.
⚠️ What to Watch
- Some users report an aftertaste compared to regular sugar.
- May not dissolve as well in certain beverages.
- Higher price point than traditional sugar options.

Rs.229.00
⭐ Reviews Summary
✅ What Users Love
- Natural sweetener with no artificial additives.
- Versatile use in various recipes like porridge and pancakes.
- Rich in nutrients and considered healthier than refined sugar.
⚠️ What to Watch
- May have a strong taste that not everyone enjoys.
- Higher price point compared to regular sugar.
- Packaging may not be resealable, affecting freshness.

Rs.170.00
⭐ Reviews Summary
✅ What Users Love
- Natural sweetener with zero calories
- Great alternative to sugar for those on a diet
- Convenient packaging for easy use
⚠️ What to Watch
- Some users report a bitter aftertaste
- May not dissolve well in certain beverages
- Limited sweetness compared to traditional sugar
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
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Urban Platter Brown Rice Syrup, 500g Estimated Delivery: 2-3 days
In Stock
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Rs.350.00 Rs.350.00 COD
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GO TO STORE GO TO STORE |
Urban Platter Brown Rice Syrup, 500g Estimated Delivery: 2-3 days
In Stock
COD
|