Marayur Essence Natural Jaggery Authentic Kerala Marayoor Ja
Smart Rank ⓘ
47/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Enjoy the authentic taste of Kerala with Marayur Essence Natural Jaggery, a traditional farm-made sweetener that's 100% natural and unrefined.
- Rich in iron and minerals, this chemical-free jaggery is perfect for health-conscious individuals seeking a nutritious alternative to refined sugars.
- Support local farmers while indulging in a sweet treat; this jaggery is authentically made in Kerala, ensuring quality and tradition in every bite.
- While it may be pricier than regular options, the health benefits and unique flavor of Marayur Essence make it a worthwhile investment for your diet.
Market-Based Score (India)
66/100 (3.30/5)
Decent A promising natural sweetener with strong health benefits but faces brand recognition challenges.
Reviews across marketplaces
| Platform | Rating | Reviews |
|---|---|---|
| amazon | 3.8★ | 4 |
| Total / Avg | 3.80★ | 4 |
Consensus:
3.80★ from 4 total reviews
Rs.273.00 Rs.273.00
Best price from
Amazon.in
Amazon.in
Key Features
| Category | Natural Sweetener |
|---|---|
| Model | B0FB46LRNN |
| Price | 273.00 |
| Key Features | Chemical-free, Rich in iron & minerals, Traditional farm-made |
| Origin | Kerala |
| Weight | 800g |
| Pros | Natural, Authentic, Nutrient-rich |
| Cons | Higher price, Limited availability |
Details
Marayur Essence Natural Jaggery is an authentic Kerala Marayoor jaggery that is chemical-free and rich in iron and minerals. It is traditional farm-made sugarcane jaggery that is 100% natural and unrefined.
Key Features: - Made from pure sugarcane - Chemical-free and unrefined - Rich in iron and minerals - Authentically made in Kerala
For whom: - Health-conscious individuals looking for a natural sweetener - Those looking for traditional and authentic jaggery from Kerala - Anyone who wants to add iron and minerals to their diet
Pros: - Chemical-free and natural - Rich in iron and minerals - Authentic Kerala jaggery
Cons: - Might be more expensive than regular jaggery options - Availability may be limited outside of Kerala
Key Features: - Made from pure sugarcane - Chemical-free and unrefined - Rich in iron and minerals - Authentically made in Kerala
For whom: - Health-conscious individuals looking for a natural sweetener - Those looking for traditional and authentic jaggery from Kerala - Anyone who wants to add iron and minerals to their diet
Pros: - Chemical-free and natural - Rich in iron and minerals - Authentic Kerala jaggery
Cons: - Might be more expensive than regular jaggery options - Availability may be limited outside of Kerala
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | The product's natural and chemical-free attributes align well with consumer preferences. | FMCG, MarketResearch |
| Brand Strength | 20 | 10 | Marayur is recognized for quality but lacks widespread brand recognition. | IDC, Euromonitor |
| Category Momentum | 20 | 15 | The demand for natural sweeteners is rising in India, boosting category growth. | Nielsen, Mintel |
| Price Positioning | 20 | 10 | Pricing is competitive but may be perceived as premium compared to refined sugars. | Statista, RetailDive |
| Competition | 10 | 7 | Faces competition from established brands in the natural sweetener segment. | MarketLine, IBEF |
| Use-case Advantage | 5 | 4 | Ideal for health-conscious consumers, but limited in broader applications. | ConsumerReports, FoodNavigator |
| Final Market Score | 100 | 66/100 (3.30/5) | A promising natural sweetener with strong health benefits but faces brand recognition challenges. | |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: The product's natural and chemical-free attributes align well with consumer preferences.Sources: FMCG, MarketResearch -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Marayur is recognized for quality but lacks widespread brand recognition.Sources: IDC, Euromonitor -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: The demand for natural sweeteners is rising in India, boosting category growth.Sources: Nielsen, Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Pricing is competitive but may be perceived as premium compared to refined sugars.Sources: Statista, RetailDive -
Competition 7/10
Weight: 10Contribution: 7Rationale: Faces competition from established brands in the natural sweetener segment.Sources: MarketLine, IBEF -
Use-case Advantage 4/5
Weight: 5Contribution: 4Rationale: Ideal for health-conscious consumers, but limited in broader applications.Sources: ConsumerReports, FoodNavigator
Summary
A promising natural sweetener with strong health benefits but faces brand recognition challenges.
Quick Compare
Rs.273.00
⭐ Reviews Summary
✅ What Users Love
- Rich in iron and minerals, promoting health benefits.
- 100% natural and unrefined, appealing to health-conscious consumers.
- Authentic taste and quality, reflecting traditional farm-made methods.
⚠️ What to Watch
- Higher price compared to regular jaggery options.
- Some customers report inconsistent texture in batches.
- Limited availability in certain regions.
Rs.275.00
⭐ Reviews Summary
✅ What Users Love
- Natural and plant-based sweetener with zero calories
- Equivalent sweetness to 1kg of sugar, making it cost-effective
- Suitable for various diets, including keto and diabetic-friendly
⚠️ What to Watch
- Some users report a slight aftertaste compared to sugar
- May not dissolve well in certain beverages or foods
- Packaging issues reported, such as difficulty in opening or resealing
Rs.275.00
⭐ Reviews Summary
✅ What Users Love
- Natural and healthy sugar alternative with low glycemic index.
- Contains essential minerals beneficial for health.
- Versatile for baking and cooking applications.
⚠️ What to Watch
- May have a distinct taste that differs from regular sugar.
- Higher price point compared to conventional sugars.
- Some users report clumping issues in the jar.
Rs.275.00
⭐ Reviews Summary
✅ What Users Love
- Zero calories and sugar-free, suitable for diabetics.
- Convenient tablet form for easy use in drinks and on-the-go.
- Natural plant-based sweetener with a pleasant taste.
⚠️ What to Watch
- Some users report a bitter aftertaste compared to regular sugar.
- Tablets may dissolve slowly in cold beverages.
- Packaging can be difficult to open or reseal.
Where to Buy
Price Comparison
| STORE NAME | DESCRIPTION | PRICE | |
|---|---|---|---|
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More Detail
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Marayur Essence Natural Jaggery | Authentic Kerala Marayoor Jaggery | Chemical-Free | Rich in Iron & Minerals | Traditional Farm-Made Sugarcane Jaggery | 100% Natural & Unrefined | 800g Estimated Delivery: 2-3 days
In Stock
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Rs.273.00 Rs.273.00 COD
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GO TO STORE GO TO STORE |
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Marayur Essence Natural Jaggery | Authentic Kerala Marayoor Jaggery | Chemical-Free | Rich in Iron & Minerals | Traditional Farm-Made Sugarcane Jaggery | 100% Natural & Unrefined | 800g Estimated Delivery: 2-3 days
In Stock
COD
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