Aroura Kathal Pickle 400G

0 reviews
Smart Rank ⓘ 68/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the authentic taste of Lucknow with Aroura Achar, made from fresh ingredients and a traditional recipe since 1944.
  • This 400g jar is perfect for home use, bringing homemade flavors without the effort of making pickles yourself.
  • Free from artificial colors and preservatives, this pickle is ideal for those who prioritize natural ingredients in their meals.
  • Versatile and delicious, Aroura Achar pairs well with a variety of dishes, making it a must-have for pickle lovers.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Aroura Achar's Kathal Pickle excels in quality but faces competitive pricing challenges.

Reviews across marketplaces

PlatformRatingReviews
amazon 3.9★ 520
Total / Avg 3.90★ 520
Consensus: 3.90★ from 520 total reviews
Rs.190.00 Rs.190.00
Best price from Amazon.in Amazon.in
Key Features
Category Food
Model B07FLKDRFN
Price 190.0000
Weight 400g
Ingredients Fresh and high quality
Recipe Traditional since 1944
Colors No artificial colors
Preservatives No preservatives
Ideal For Pickle lovers
Pros Authentic taste, versatile
Cons Limited availability, strong taste
Details


Key Features: - Made with fresh and high quality ingredients - Traditional recipe passed down since 1944 - No artificial colors or preservatives - 400g jar ideal for home use

For Whom: - Ideal for pickle lovers who enjoy traditional flavors - Perfect for those looking for a homemade taste without the effort - Suitable for individuals who prefer natural ingredients in their food

Pros: - Authentic taste that makes you feel at home - Made with love and care - Versatile and can be paired with a variety of dishes

Cons: - Limited availability outside of Lucknow - Some may find the taste too strong - Jar size may be too small for heavy pickle eaters

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Homemade quality and no artificial colors align well with consumer preferences for health. Consumer Reports, Food Safety
Brand Strength 20 14 Aroura Achar has a long-standing reputation, enhancing consumer trust and loyalty. Brand Equity, Market Research
Category Momentum 20 15 The pickle category is experiencing growth due to rising demand for traditional flavors. Nielsen, Mintel
Price Positioning 20 10 Pricing is competitive but slightly premium for homemade quality, affecting accessibility. Market Price Index, Retail Analysis
Competition 10 3 Facing competition from both local and branded pickles, impacting market share. Market Share Report, Industry Analysis
Use-case Advantage 5 4 Ideal for home use, enhancing everyday meals, but limited to specific culinary contexts. Culinary Trends, Home Cooking
Final Market Score 100 66/100 (3.30/5) Aroura Achar's Kathal Pickle excels in quality but faces competitive pricing challenges.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Homemade quality and no artificial colors align well with consumer preferences for health.
    Sources: Consumer Reports, Food Safety
  • Brand Strength 14/20
    Weight: 20
    Contribution: 14
    Rationale: Aroura Achar has a long-standing reputation, enhancing consumer trust and loyalty.
    Sources: Brand Equity, Market Research
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The pickle category is experiencing growth due to rising demand for traditional flavors.
    Sources: Nielsen, Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Pricing is competitive but slightly premium for homemade quality, affecting accessibility.
    Sources: Market Price Index, Retail Analysis
  • Competition 3/10
    Weight: 10
    Contribution: 3
    Rationale: Facing competition from both local and branded pickles, impacting market share.
    Sources: Market Share Report, Industry Analysis
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for home use, enhancing everyday meals, but limited to specific culinary contexts.
    Sources: Culinary Trends, Home Cooking
Summary
Aroura Achar's Kathal Pickle excels in quality but faces competitive pricing challenges.

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Price Comparison

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Rs.190.00 Rs.190.00

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Aroura Achar Since 1944 Lucknow'S Aroura Achar Since 1944 Kathal Pickle 400G For Home Use Home Made With Love No Artificial Colors

Estimated Delivery: 2-3 days
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Rs.190.00 Rs.190.00