Aroura Achar Freshness 400g

0 reviews
Aroura Achar Freshness 400g
Smart Rank ⓘ 64/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the authentic taste of Lucknow with Aroura Achar's Mixed Pickle, crafted with love since 1944 for a truly homemade experience.
  • Made from fresh, high-quality ingredients, this pickle offers a perfect blend of tangy and spicy flavors, enhancing any meal.
  • Free from artificial colors, this healthy pickle allows you to indulge guilt-free while enjoying a burst of traditional Indian flavors.
  • Versatile and delicious, use Aroura Achar's Mixed Pickle as a side dish or a flavorful ingredient to elevate your favorite recipes.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Aroura Achar's mixed pickle offers a strong heritage and quality, appealing to health-conscious consumers.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.1★ 170
Total / Avg 4.10★ 170
Consensus: 4.10★ from 170 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Authentic homemade taste that reminds buyers of traditional recipes.
  • Fresh ingredients with no artificial colors, appealing to health-conscious consumers.
  • Versatile condiment that enhances various dishes, praised for its flavor.

⚠️ What to Watch

  • Some buyers find the spice level too intense for their preference.
  • Packaging issues reported, including leaks or difficulty opening jars.
  • Price point considered high compared to similar products on the market.
Rs.170.00 Rs.170.00
Best price from Amazon.in Amazon.in
Key Features
Category Food
Name Aroura Achar Mixed Pickle
Weight 400g
Price 170.0000
Preparation Homemade
Artificial Colors Free
Flavor Tangy and Spicy
Usage Side dish or ingredient
Details


Aroura Achar has been a trusted brand since 1944, providing the people of Lucknow with a delicious Mixed Pickle that is sure to tantalize your taste buds. Made with fresh and high quality ingredients, this pickle is a perfect blend of flavors that have been perfected over generations.

Key features of Aroura Achar's Mixed Pickle include its homemade preparation, ensuring a traditional taste that is unmatched by store-bought alternatives. Additionally, this pickle is free from artificial colors, making it a healthy choice for those looking to enjoy a guilt-free indulgence.

This Mixed Pickle is perfect for anyone who enjoys the tangy and spicy taste of authentic Indian pickles. Whether you pair it with your meal as a side dish, or use it as a flavorful ingredient in your recipes, Aroura Achar's Mixed Pickle is sure to add a burst of flavor to your dishes.

Pros: - Homemade preparation ensures a traditional and authentic taste - Free from artificial colors, making it a healthy option - Versatile ingredient that can be used in a variety of dishes

Cons: - May be too spicy for those with a low tolerance for heat - Some may find the texture of the pickle to be too firm or crunchy compared to other varieties

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Homemade, fresh, and healthy attributes align well with current consumer preferences for natural products. Consumer Insights, Food Trends
Brand Strength 20 14 Aroura Achar has a long-standing heritage since 1944, enhancing its brand trust and recognition. Brand Equity, Market Research
Category Momentum 20 15 The pickles category is experiencing steady growth due to rising demand for traditional foods. Nielsen, Mintel
Price Positioning 20 10 The pricing is competitive but may be perceived as premium compared to mass-market options. Retail Analysis, Price Comparison
Competition 10 3 The market is crowded with established brands, making differentiation crucial. Market Share, Industry Reports
Use-case Advantage 5 4 Ideal for traditional Indian meals, enhancing its relevance in everyday cooking. Culinary Reviews, Food Blogs
Final Market Score 100 66/100 (3.30/5) Aroura Achar's mixed pickle offers a strong heritage and quality, appealing to health-conscious consumers.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Homemade, fresh, and healthy attributes align well with current consumer preferences for natural products.
    Sources: Consumer Insights, Food Trends
  • Brand Strength 14/20
    Weight: 20
    Contribution: 14
    Rationale: Aroura Achar has a long-standing heritage since 1944, enhancing its brand trust and recognition.
    Sources: Brand Equity, Market Research
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The pickles category is experiencing steady growth due to rising demand for traditional foods.
    Sources: Nielsen, Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: The pricing is competitive but may be perceived as premium compared to mass-market options.
    Sources: Retail Analysis, Price Comparison
  • Competition 3/10
    Weight: 10
    Contribution: 3
    Rationale: The market is crowded with established brands, making differentiation crucial.
    Sources: Market Share, Industry Reports
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for traditional Indian meals, enhancing its relevance in everyday cooking.
    Sources: Culinary Reviews, Food Blogs
Summary
Aroura Achar's mixed pickle offers a strong heritage and quality, appealing to health-conscious consumers.

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Price Comparison

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Amazon.in More Detail

Rs.170.00 Rs.170.00

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Aroura Achar Since 1944 LUCKNOW'S Mixed Pickle 400g Homemade Fresh And Tasty Pickle, Healthy And Crafted with Love, Free from Artificial Colors

Estimated Delivery: 2-3 days
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Rs.170.00 Rs.170.00