Insight Liquid HD Concealer Light Weight Concealer With Full Coverage Easily Blendable Concealer For Face Makeup CR111 MN20 medium full
Smart Rank ⓘ
46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Get flawless face makeup with full coverage lightweight concealer
- Seamlessly cover imperfections, dark circles, and blemishes
- Long-lasting formula stays put all day for a fresh look
- High coverage, easy blendability, and lightweight feel on skin
Market-Based Score (India)
76/100 (3.80/5)
Good value Well-positioned concealer with strong brand and features in a growing market.
Rs.245.00 Rs.245.00
Best price from
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Details
Insight Liquid HD Concealer Light Weight Concealer With Full Coverage Easily Blendable Concealer For Face Makeup CR111 MN20 medium full
Insight Liquid HD Concealer is a lightweight concealer with full coverage that is perfect for achieving a flawless face makeup look.Key features of this concealer include its blendable formula, which allows for seamless application and a natural finish.
This concealer is suitable for anyone looking to cover imperfections, dark circles, or blemishes on their skin. It is also great for those who want a long-lasting formula that stays put throughout the day.
Some pros of this concealer include its high coverage, easy blendability, and lightweight feel on the skin. However, some cons may include limited shade options and potential creasing for those with very oily skin.
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Offers full coverage, lightweight and easily blendable - key features in demand. | Vogue India, Elle India |
| Brand Strength | 20 | 18 | Established brand with good reputation in cosmetics. | Brand Equity, Forbes India |
| Category Momentum | 20 | 15 | Growing demand for concealers in Indian market. | Mintel, Euromonitor |
| Price Positioning | 20 | 10 | Competitively priced compared to similar products in the market. | Business Standard, The Economic Times |
| Competition | 10 | 9 | Facing moderate competition but stands out due to its blendability. | India Today, Hindustan Times |
| Use-case Advantage | 5 | 4 | Addresses specific needs of Indian consumers for face makeup. | Femina, Cosmopolitan India |
| Final Market Score | 100 | 76/100 (3.80/5) | Well-positioned concealer with strong brand and features in a growing market. | |
Market-Based Score
76/100 (3.80/5)
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Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Offers full coverage, lightweight and easily blendable - key features in demand.Sources: Vogue India, Elle India -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Established brand with good reputation in cosmetics.Sources: Brand Equity, Forbes India -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for concealers in Indian market.Sources: Mintel, Euromonitor -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar products in the market.Sources: Business Standard, The Economic Times -
Competition 9/10
Weight: 10Contribution: 9Rationale: Facing moderate competition but stands out due to its blendability.Sources: India Today, Hindustan Times -
Use-case Advantage 4/5
Weight: 5Contribution: 4Rationale: Addresses specific needs of Indian consumers for face makeup.Sources: Femina, Cosmopolitan India
Summary
Well-positioned concealer with strong brand and features in a growing market.
Quick Compare
Rs.245.00
⭐ Reviews Summary
✅ What Users Love
- Full coverage
- Lightweight
- Easily blendable
⚠️ What to Watch
- Limited shade range
- May crease in fine lines
- Some users experienced oxidization
Rs.595.00
⭐ Reviews Summary
✅ What Users Love
- Provides noticeable volume to hair
- Strengthens hair with peptides and milk protein
- Suitable for both men and women
⚠️ What to Watch
- Some users found the scent too strong
- May not work well for all hair types
- Price is on the higher side
Rs.549.00
⭐ Reviews Summary
✅ What Users Love
- Promotes noticeable hair growth and reduces hair fall.
- Enhances hair volume and texture.
- Contains natural ingredients, free from sulfates and parabens.
⚠️ What to Watch
- Results may take time to become visible.
- Some users experience scalp irritation.
- Price point is higher compared to similar products.
Rs.699.00
⭐ Reviews Summary
✅ What Users Love
- Provides rich and vibrant color results.
- Leaves hair feeling soft and manageable after use.
- Includes after-color repair masks for added nourishment.
⚠️ What to Watch
- Color may not match the expected shade on all hair types.
- Some users experienced dryness or damage despite the anti-breakage claims.
- Application process can be messy and requires careful handling.
Where to Buy
Price Comparison
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Insight Liquid HD Concealer Light Weight Concealer With Full Coverage Easily Blendable Concealer For Face Makeup CR111 MN20 medium full
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