ASUS Vivobook Go 15, AMD Ryzen 5 7520U Thin & Light Laptop(AMD Radeon iGPU/16GB RAM/512GB SSD/FHD/15.6"/60Hz/Windows 11/M365 Basic (1Year)*/Office Home 2024/Mixed Black/1.63 Kg) E1504FA-NJ5542WS

The ASUS Vivobook Go 15 is a thin and light laptop designed for users who prioritize portability without compromising on performance. Powered by AMD Ryzen 5 7520U processor, AMD Radeon integrated graphics, 16GB RAM, and a 512GB SSD, this laptop offers smooth multitasking and fast storage.
Key Features: - AMD Ryzen 5 7520U processor for efficient performance - AMD Radeon integrated graphics for smooth visuals - 16GB RAM for seamless multitasking - 512GB SSD for fast storage and boot times - Full HD 15.6" display for crisp and clear visuals - Windows 11 pre-installed with Microsoft 365 Basic for productivity - Office Home 2024 included for essential office tasks
For whom: The ASUS Vivobook Go 15 is suitable for students, professionals, and light gamers who need a portable laptop with reliable performance for everyday tasks.
Pros: - Thin and light design for on-the-go use - Powerful AMD Ryzen processor for smooth performance - Plenty of RAM and storage for multitasking and fast boot times - Full HD display for crisp visuals - Pre-installed with Windows 11 and Microsoft 365 Basic for productivity
Cons: - No dedicated graphics card for demanding tasks like gaming or video editing - May not have the best battery life compared to some ultrabooks

Specs	Details
Brand	ASUS
Model Name	Vivobook Go 15 E1504FA-NJ5542WS
Launch Year	N/A
Processor	AMD Ryzen 5 7520U
RAM (size+type)	16GB RAM
Storage (type+size)	512GB SSD
Graphics (GPU)	AMD Radeon iGPU
Display (size/type/resolution/refresh)	15.6" FHD 60Hz
Battery	N/A
Operating System	Windows 11
Weight	1.63 Kg
Ports & Connectivity (USB-C/HDMI/Wi-Fi/BT)	N/A
Warranty	M365 Basic (1Year) / Office Home 2024

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	20	High-end specs like AMD Ryzen 5, 16GB RAM, and 512GB SSD align well with market expectations.	notebookcheck
Brand Strength & Distribution	20	18	ASUS well-established in India with wide retail presence.	Canalys
Category Momentum	20	15	Strong demand for thin & light laptops in Indian market.	IDC
Price Positioning	20	10	Competitively priced compared to similar laptops in the market.	IDC
Competitive Intensity / Alternatives	10	8	Facing moderate competition from other thin & light laptops in the same price range.	notebookcheck
Use-case/OS Advantage	5	5	Windows 11 and bundled Office suite cater to diverse user needs.	Canalys
Final Market Score	100	76/100 (3.80/5)	ASUS Vivobook Go 15 scores well in the Indian market due to strong brand presence, high-end specs, and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	4.2	High engagement on major platforms
Retail Presence	4.0	Widespread availability in offline stores
Price Appeal	4.3	Competitive pricing for the features offered
Community Hype	3.8	Enthusiastic tech community discussions
Festive Sales	4.5	Expected to see a surge in demand during festive seasons
Performance in Climate	4.1	Efficient cooling system suitable for Indian weather
Overall Trend	4.20/5 (84/100)	Strong market potential with positive consumer sentiment in India